It is perhaps a little known fact that ABTA membership is as important to corporate customers as it is to leisure ones, but more and more businesses say being a Member of ABTA is an important or very important factor when selecting a Travel Management Company (TMC).
ABTA’s new research, with 500 managers and decision makers at companies where staff travel for business, reveals the number of businesses who look for the ABTA logo when choosing a TMC has risen to 84%, up from 82% in 2017.
The study also shows that confidence in TMCs who are ABTA Members is even higher among those at the top of companies – with 86% of business owners and 87% of directors rating membership of ABTA an important factor. It was higher again among managers at companies with an annual turnover of £50-99.99 million (91%) and those with 50-99 employees (92%).
The fact that so many companies look for the ABTA logo when choosing a TMC is testament to the high standards and services that Members deliver for corporate customers.
Businesses can also feel confident when booking through an ABTA Member, knowing that their travel provider has passed ABTA’s financial fitness tests and that it follows ABTA’s Code of Conduct. 37 of the 50 largest TMCs are ABTA Members and a further 182 ABTA Members count business travel as their principal business.
ABTA provides a wide range of services and support both to our Members and their customers and we remain firmly committed to developing and improving our offer for consumers and business travellers. This year, for the first time, ABTA’s Travel with confidence campaign will target business travellers. In April, advertising will appear in front of those who frequently book business travel arrangements.
ABTA staff will be at the Business Travel Show later this month, talking to current and prospective Members about the benefits of ABTA Membership, we’ll be at stand B2304 so do come over and say hello.
Mark Tanzer, Chief Executive