30 Sep

ABTA LifeLine to launch £2 per employee appeal at The Travel Convention

With the cost of living crisis and an increasing number of people seeking support from ABTA LifeLine, the charity will be launching its £2 per employee appeal in Marrakech and wants Members to get behind it. 

Many people in travel were adversely impacted by the pandemic, especially those on reduced income due to furlough, the self-employed that didn’t qualify for income support, and those who lost their jobs. And now the industry is facing the cost of living crisis. 

Trudie Clements, ABTA LifeLine Director, said: 

“LifeLine is seeing an increasing number of people coming to us for support and advice. Many are worrying about how they are going to pay their bills, or wondering which bills they should pay first. Others are concerned about getting further into debt and how they are going to be able to feed their family.

“LifeLine has never more been needed, which is why the charity is asking all ABTA Members to support its £2 Per Employee Appeal. If every Member, no matter how big or small, joined the appeal, those pounds added together would make a real difference to colleagues and their families in a time of need.”

There are several different ways ABTA Members can take part:

  • Donate £2 for every employee you have
  • Do both by ‘match funding’ every £2 collected from employees
  • Set up a payroll giving scheme for your employees
  • Make a corporate donation.

To pledge your support, please contact tclements@abta.co.uk


About ABTA LifeLine
ABTA LifeLine is ABTA’s charity for past and present employees of ABTA Members. The charity provides support for the unexpected moments in life such as redundancy, relationship breakdown, accidents and bereavement among many other things.

It gives practical, financial and emotional assistance to travel colleagues that are really struggling, throwing them a LifeLine in their time of need. 

About ABTA
ABTA has been a trusted travel brand for over 70 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence. The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.

We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.

ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined pre-pandemic annual UK turnover of £40 billion. For more details about what we do, what being an ABTA Member means and how we help the UK public travel with confidence visit www.abta.com.