Online modules will help businesses develop and propel their sustainability strategies
ABTA, The Travel Association, has today launched ‘Better Places’ - an online programme which provides ABTA Members with a broad introduction to sustainability in tourism. This free resource demonstrates the business benefits of sustainability, as well as offering practical advice on how to set goals around sustainability, measure the success of these, and ultimately sell the benefits to consumers.
Hosted on the Member area of abta.com the step-by-step modules condense the vast amount of information on sustainability more generally, focusing on what is most relevant to travel businesses – whether they are at the very start of engaging with sustainability or have established sustainability plans that can be supported and developed further.
‘Better Places’ consists of 5 key steps:
The programme includes lots of practical examples from ABTA Members, told in their own words. Later on this year, ABTA Members using ‘Better Places’ will also be able to complete a baseline assessment tool. This will automatically generate an action plan, tailored for their business based on the individual answers they provide.
Nikki White, ABTA’s Head of Destinations and Sustainability said;
“I’m delighted to launch this practical and innovative programme, something that I am confident will equip our Members to build better places to work and better places to visit-as well as creating better businesses too.
“It’s more important than ever before that stakeholders get behind sustainability but with such a vast range of info about this available online it can often be confusing knowing where to begin.
“In designing this programme, ABTA has tried to make sure that the information is tailored to the specifics of travel industry businesses. We’ve focused on the actions we know have a material impact and made the process simple. We’re looking forward to getting as many Members as possible to use ‘Better Places’ to drive their sustainability strategies forward”