ABTA is launching its ‘Best use of ABTA branding’ award for 2017. The award is open to any travel agent ABTA Member and the winner will be announced at the Travel Brit Awards in July.
The ‘Best use of ABTA branding’ award recognises individuals or businesses who use the ABTA logo or branding to promote their membership and the value of it, whether that is through window displays, social media or other forms of marketing.
ABTA Members are encouraged to make the most of their Membership and the ABTA logo. Over three quarters* (76%) of people feel more confident booking a holiday with an ABTA Member. A significant majority of people also strongly associate ABTA with expertise (69%), confidence (65%), reassurance (65%), safety (68%), reliability (68%) and quality (65%).
In 2016, Travel Club Elite won the ‘Best use of ABTA branding’ award. The company was praised for how comprehensively they promoted the ABTA brand and logo, including: e-shots, website, stationery, business cards, email signatures, radio – and even within the sales script for call handlers. Midcounties Co-operative won the award in 2015. They impressed the judges with how they had clearly embraced the ABTA brand and their comprehensive examples of where and how they use the logo.
The Travel Brit Awards are the leading awards promoting domestic tourism. They will be held at Cricket St Thomas hotel in Somerset, part of the Warner Leisure Hotels group, on Sunday 2nd July. The event will kick off with an afternoon of fun filled activities that will enable travel agents to broaden their knowledge of the domestic industry and key sponsors. A gala dinner, which will once again have a ‘Red, White and Blue’ theme, and the awards ceremony will follow in the evening.
Some of this year’s hosts include Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings Holidays, SuperBreak and Newmarket Holidays plus Airways Holidays in partnership with Condor Ferries and Visit Guernsey.
Victoria Bacon, ABTA Director of Brand and Business Development said: “The ABTA brand sends a powerful message to holidaymakers that they are booking with a robust and reputable travel company. Our ‘Best use of ABTA branding’ award celebrates the Members who use their ABTA membership to communicate this to their customers and the creative ways that they do so. We would encourage all Members to use their ABTA logo and branding to take full advantage of our powerful public brand recognition, add value to their business and help their customers to travel with confidence. We are looking forward to a fun and exciting event celebrating domestic tourism.”
Find out more about the Travel Brit Awards.