Travel in 2023

ABTA’s Travel in 2023 report identifies the holiday trends we expect to see in the year ahead, based on new consumer research plus the latest news and booking insight from our Members. 
 
After a tough few years there’s a strong desire for escapism in 2023, with sunseekers escaping to warmer climates on a ‘hibernation holiday’ this winter and others turning to their holidays next year as a means to get away from the challenges of everyday life back home. A couple of trends also point to the various tactics holidaymakers are employing to cope with the rising cost of living, from the demand for all-inclusive holidays to the wave of early bookers keen to lock in the best price for their trip. 

We also predict a rise in bookings with trusted travel companies as part of a more conscientious approach to holiday planning, plus people enjoying the journey as much as the destination in 2023 thanks to a range of new rail developments and no-fly cruises.