ABTA’s Travel in 2022 report outlines the trends we expect to shape people’s holiday habits over the next 12 months – based on new consumer research plus insight from our Members and the wider industry.
Next year, we expect to see holidaymakers ‘catching up’ on the trips they’ve missed out on by upgrading elements of their next holiday or opting for a bucket list destination, as well as an increased reliance on the expertise of travel professionals and the security of package holidays, as they navigate changing travel requirements at home and overseas. We also predict that cruises will reach new heights of popularity due to seacations boosting the new-to-cruise market and a rise in trips that allow us to spend quality time with the important people in our lives.
The report also highlights that sustainable tourism continues to be an increasing priority for customers and the travel industry. Two trends we expect to see in 2022 are even more sustainable accommodation in mainstream holidays and more work from travel companies to ensure holidays have a positive impact on the natural environment.