Event details
ABTA’s practical new one-day training day has been designed to provide training on sales strategies and skills for sales professionals within tour operators and travel agencies of all sizes.
Refresh your existing sales techniques, reassess your current sales strategies or get inspired from scratch if you are new to the travel sales environment.
About the event
Early bird rates will expire on 7 February.
Attend ABTA’s Selling Travel training to get hands on training in sales strategies and skills, including converting leads, closing sales and upselling on existing bookings.
Whether you are from a tour operator or travel agent, this course has been designed for those who are looking to refresh their existing sales techniques, reassess current strategies or who are new to the travel sales environment. Attendees will benefit from a full day of training, including a recap on sales strategies and typical customer journeys as well as practical sessions on handling customer enquiries, converting leads and closing sales through various channels – web, email, social, phone.
Hear how other travel businesses have adapted to the surge in digital enquiries and how they respond to leads through social media and web chats. Learn how to improve your conversion rates via telephone sales and get top tips on negotiation skills and upselling on existing bookings.
Hear from ABTA and a travel lawyer on the must know legal issues affecting sales, including the requirements under the Package Travel Regulations and GDPR. Get guidance on how to communicate the importance of the trusted travel expert and benefits of ATOL/ABTA financial protection and how this can assist in converting leads.
The day will be led by an experienced travel industry sales trainer who will provide first-hand guidance and insight as well as answering your specific questions.
Benefits of attending
- Get in-depth and tailored sales training specifically for travel
- Reassess and refresh your sales strategies – are they still up to scratch?
- Hear case studies from leading travel companies
- Hear tips for how to improve lead conversion rates and upsell on existing bookings
- Take part in practical workshops to apply and deepen learnings from the day right away
- Network with industry peers and share solutions to common challenges around handling enquiries and closing sales.
Who should attend?
Sales professionals from travel and tourism companies of all sizes (tour operators and travel agencies), including the following:
- Sales team leaders
- Sales and reservations teams
- Sales managers
- anyone in charge of setting the sales strategy in a travel company.
Event prices
ABTA members/Partners:
Early bird member rate - £249
Standard member rate - £279
Non-members:
Early bird non-member rate - £389
Standard non-member rate - £419
Early bird rates will expire on 7 February.
This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.
Make payment by credit or debit card.
View our booking terms and conditions here.
Discounts
- Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.) - If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.
*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.
Non-members are welcome to attend. For information about becoming a member click here.
Event sponsorship
For information on how to promote your company at this event, please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.