Event details ABTA’s training day will provide expert guidance for travel marketers on creating new and unique content for your campaigns.Learn how to create content for different audiences, gain an understanding of different types of content and how it can be used to create meaningful interactions with customers. Get up to date on the different channels and how best to share you content including video, search, blogging, podcasting & social media.Looking at both paid and owned content you will be discover how to plan and implement a successful content marketing strategy to make campaigns stand out in a crowded space. Hear fresh approaches to inspire and revamp the content of your current marketing plan in order to stay ahead of your competitors. Understand what makes a successful content marketing strategy and the importance of storytelling. Discover how to create both paid for and owned content to engage with your audience, build customer loyalty and brand awareness.Expert speakers from the travel industry will guide you through building a content marketing strategy from selecting the right channels, creating engaging content and ensuring the best methods of distribution. You will be provided with practical tips that you can take back and implement.The day has been designed with all budgets in mind and will demonstrate creative solutions for small budgets. Sessions Creating unique content to differentiate your product and stand out in a crowded spaceIdentifying the best channels to distribute content and engage with new audiencesOwned content vs. paid contentUnderstanding what makes a good video - working with film makers and agenciesCreating user generated and earned contentUsing employee generated contentCreators vs. influencers and the changing landscapeThe role of good content in traditional mediaBuilding loyalty and customer experience into your content marketing activitiesTracking and measuring the success of your campaignUsing AI for content creation: authenticity, ethics and efficiency Benefits Benefits of attendingReceive advanced and in-depth guidance on creating content across all channelsUnderstand what makes a successful content marketing strategy See examples of successful content from across the travel industryDiscover creative solutions for small budgetsGet expert advice on owned content vs. paid contentTake away practical tips for creating successful videosLearn how to effectively measure the results of your marketing campaigns Who should attend?This seminar is for travel agents, tour operators and the wider travel industry including:Marketing and product teamsDigital marketing and social media teamsPR teamsDirectors and senior managers from small business. Good format, presentation very beneficial great case studies – both different. Quick paced and informative – usable skills to take away. Helen Walker, Gold Medal I have really enjoyed this event and learnt so much. I will go away with valuable knowledge and insights into how to reach a greater audience for our business. Thank you. Nicole Roberts, Westway Travel Prices ABTA members/Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 19 December.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early Bird non-member rate - £419 Standard non-member rate - £449Early bird rates will expire on 19 December.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
Good format, presentation very beneficial great case studies – both different. Quick paced and informative – usable skills to take away. Helen Walker, Gold Medal
I have really enjoyed this event and learnt so much. I will go away with valuable knowledge and insights into how to reach a greater audience for our business. Thank you. Nicole Roberts, Westway Travel
