Training day

Creating Content for Travel Marketing Campaigns

    20 April 2023
  • Venue:
    ABTA Ltd, 30 Park Street, London, SE1 9EQ
  • View agenda
  • Book online

Event details

ABTA’s new training day will provide expert guidance for travel marketers on creating new and unique content for your campaigns. Looking at both paid and owned content attendees will be discover how to implement a successful content marketing strategy to make campaigns stand out in a crowded space.

About the event

This practical training day will provide a deep-dive into creating valuable, relevant and consistent content for an effective marketing campaign.

Hear fresh approaches to inspire and revamp the content of your current marketing strategy in order to stay ahead of your competitors. Develop an understanding of all the latest innovations, technologies and platforms to engage with an audience in both traditional and digital media.   

Expert speakers will guide you through building a content marketing strategy from selecting the right channels, creating engaging content and ensuring the best methods of distribution.

The day has been designed with all budgets in mind and will demonstrate creative solutions for small budgets.


  • Creating unique content to differentiate your product and stand out in a crowded space
  • Identifying the best channels to distribute content and engage with new audiences including TIkTok, YouTube and Instagram
  • Understanding what makes a good video - working with film makers and agencies
  • Creating user generated and earned content
  • Creators vs. influencers and the changing landscape
  • The role of good content in traditional media
  • Building loyalty and customer experience into your content marketing activities 
  • Tracking and measuring the success of your campaign. 


  • Frances Tuke, Account Director, Lotus 
  • Emily Olsen, Senior Account Director, Lotus 
  • Jules Ugo, CEO, Lotus 
  • Kate McWilliams, Managing Director, Lotus
  • Phill Clark, Owner and Creative Director, Kemosabe
  • Lottie Norman, VP Marketing, Engagement, and Innovations, The Travel Corporation
  • Senior representative confirmed, The Times, Travel Desk
  • Christiana Tunnah, General Manager Global Brands, World Nomads

Benefits of attending

  • Receive advanced and in-depth guidance on creating content across all channels
  • Understand what makes a successful content marketing strategy  
  • Discover creative solutions for small budgets
  • Get expert advice on owned content vs. paid content
  • Take away practical tips for creating successful videos
  • Learn how to effectively measure the results of your marketing campaigns.

Who should attend?

This seminar is for travel agents, tour operators and the wider travel industry including:

  • Marketing and product teams 
  • Digital marketing and social media teams 
  • PR teams
  • Directors and senior managers from small business. 

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsor

Event partner

Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. 

Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications, MICE and trade representation.

Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands.

Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector.

LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships. 


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