Creating Content for Travel Marketing Campaigns

Having worked for International agencies Ogilvy & Mather and Bates, Phill started his entrepreneurial journey by setting up my first creative agency Cuba in 2000. In 2001, he won All Nippon Airways, Japan's largest and the world's 5th largest airline, which has remained with him and now Kemosabe, to this day.

As Creative Director, he has overseen accounts such as AMEX, The History Channel, Rolls-Royce, Save The Children, JNTO, Taiwan Tourism, Korea Tourism, Hippeas, Southern Comfort, L&Q, Cisco and of course All Nippon Airways.

Sector experience spans travel/destinations, financial, fintech, F&B, media, healthcare, telecoms, not-for-profit and real estate. Though, not exclusively.

Phill has picked up many awards over the years and has one campaign on permanent exhibition at The V&A Museum.

In 2016, he set up Kemosabe with my brilliant business partner Rebecca Adair
 

Cate has spent over 20 years shaping content in the travel industry. As Content Manager at Kuoni UK, she creates strategies that bring holidays to life, manages tone of voice, and oversees content across web, email, and print. Cate’s all about putting the customer first and crafting stories that inspire people to explore the world.

Harriet is Byway’s Content Lead, specialising in brand, copywriting and editorial strategy. Passionate about long-form content and slow marketing, Harriet is the editor of Byway’s online Journal, writer of Byway’s weekly newsletter, and co-created the company’s first printed publication: a zine bringing together stories of overland travel.
 

Josh Pizey is a seasoned social media leader and speaker with a strong background in content strategy and community engagement. Evidenced through award-winning work across multiple sectors including FMCG, Automotive and, of course, the Travel sector.

Josh is passionate about blending content creation and curation to amplify authentic storytelling, as demonstrated in his work as Global Head of Social at HX Expeditions. His expertise lies in fostering genuine connections between brands and audiences through innovative social media campaigns.

Ollie Presswell is the Global Innovation Lead at Wanderlab, Tripadvisor’s in-house creative studio. Ollie leads the charge in developing bold, future-facing ways for brands to connect with Tripadvisor’s community of travellers through storytelling, insight, and innovation. With a career spanning both agency and publisher worlds, Ollie has honed a strategic mindset that fuses creativity with data to deliver big thinking that resonates. Beyond Wanderlab, Ollie draws on a background in music and scriptwriting, bringing the foundations of storytelling and songwriting into his creative outlook

Chantelle is responsible for creating and implementing ABTA's content plan across consumer and member engagement channels. She leads on content ideas to inform and engage our industry connections as well as advising and inspiring UK travellers to book holidays with ABTA members through social media, email, website and more.

Her role also involves leading on ABTA’s influencer partnerships, including selecting content creators, contracting and collaborating with them and maintaining those relationships. 

Amy Springett is Influencer Marketing Manager at TUI, leading creative partnerships that inspire travel. With six years at Warner Bros. on the Harry Potter franchise and three years at TUI across PR and influencer roles, Amy brings expertise in storytelling and building impactful collaborations in the travel and entertainment space.

Rebecca has over two decades of experience in visual storytelling, art direction, photography, and video production at TUI.
Her role blends creativity,  strategy, and storytelling and she’s currently spearheading the production strategy for destination and hotel photography and video content at TUI Group. Responsible for delivering best-in-class, differentiated content for TUI's owned and contracted properties, leveraging data-driven insights to inform creative decisions.
 

Jamie is a performance-focussed Campaign Strategist & Marketing Innovator with over 10 years’ experience driving brand growth and scaling products loved by consumers in the travel, outdoor, and FMCG sectors. His extensive portfolio includes campaign strategy and execution for premium apparel brands like Le Chameau and Schöffel, and the global travel brand, Trafalgar.

Jamie’s expertise in integrated marketing campaigns comes from a passion for authentic, relevant brand experiences.  

Now the Head of Campaigns & Marketing for Trafalgar, Jamie employs a results-driven approach to develop industry-leading campaigns that amplify the brand's presence across both guided travel prospects and loyal enthusiasts.

Jamie’s expertise spans consumer behaviour analysis, content ecosystems, and innovative marketing strategies across digital channels, CRM, PR and local activations. He is an advocate for creative storytelling and using cutting-edge tools to ensure continued success for brands in an ever-evolving landscape.