Consumer Attitudes Towards Sustainability Post Covid-19

This 90-minute webinar will provide insight into how the Coronavirus crisis has affected consumer attitudes towards sustainability. 

Hear from ABTA about how Covid-19 has affected consumer attitudes towards sustainability. What can travel businesses learn from this? Understand the work that the industry has done to date and goals for the future. Learn what is being done in destination to adapt to consumer expectations for responsible travel. Get advice from a PR expert on how to adapt your communications and marketing to meet changing customer expectations. Find out how to use ABTA’s tools to respond to the demand for responsible travel.

•    Recap on consumer attitudes towards sustainability pre-Covid
•    How has Covid-19 affected consumer attitudes towards sustainability?
•    Consumer views on environmental and social impacts in destination post Covid-19
•    Meeting changing customer expectations in your communications and marketing 
•    ABTA tools to use in responding to the demand for responsible travel

• Clare Jenkinson, Head of Sustainability, ABTA
• Hugh Felton, Senior Sustainable Tourism Executive, ABTA
• Borbala Jandrasics, Regional Head of Business Development, UK, Hungarian Tourism Agency  
• Sarah Long, Partner, The Brighter Group, A Finn Partners Company
• Stuart Baker, Business Director, Travel, Leisure, Hospitality & Services, GlobalWebIndex

Brighter Group, a FINN Partners company works across every segment of the travel and tourism sector. From inbound to outbound tourism, aviation to hospitality, car rental and trade associations, to ferry and cruise lines and from travel technology to travel insurance there is no area that Brighter hasn't undertaken a successful PR, digital and marketing campaign for a client. Made up of a team of dynamic experts, Brighter Group has been awarded Best PR Agency three years in a row and Best Representation Agency in 2019 & 2020 at the Travel Marketing Awards as well as Best PR Company & Best Representation Company in TTG’s Awards and Best Digital Influencer Campaign and Best Tourism Marketing Agency at the ITTAs not to mention Best Digital Campaign at the Corp Comms awards. Brighter’s ethos is to work dynamically and inclusively as an extension of a client’s team to create compelling campaigns, win awards, generate inspiring coverage to ultimately gain market share and impact the bottom line. Brighter is the only UK PR agency to have a dedicated global responsible tourism division.

Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.

The Hungarian Tourism Agency is the governmental organization responsible for the development and public administration of tourism in Hungary. Defining the tourism development strategy, supervising the utilization of EU funds and domestic budgetary sources dedicated for tourism development and managing the tourism brand of Hungary are all belonging to the Agency’s scope of duties. Its main mission is to gain competitiveness of Hungary as a tourism destination and to promote the country in order to be more attractive for international, domestic and business travelers.

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ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

_{*Must have a current ABTA Member/Partner number.}