Communicating Sustainability

As Senior Director of Creative for EMEA at Getty Images & iStock, Jacqueline heads up a team of researchers, art directors and curators, responsible for producing visual insights and imagery and video creation used in award-winning advertising, design and editorial. Jacqueline’s work involves continually providing fresh, regionally relevant creative content and insights under Getty Images’ VisualGPS offering which engages and inspires creatives and marketers.

Jacqueline’s expertise covers fields such as advertising, cinema, social networks and press. A former Director of Art and Photography, Jacqueline is a media communications graduate with 20 years’ experience working in academia, advertising and media.

Charlotte joined G Touring back in 2018 as Ecommerce Director with a (lengthy) background in retail – and moved into the Marketing and Ecommerce Director role back in early 2023.

Charlotte always enjoyed travel but is now lucky enough to have been touring many a time – and it has opened her eyes to a whole new world of discovery. A couple of years ago – she was on a tour in Peru, exploring the Sacred Valley and of course visiting Machu Picchu – an awe-inspiring adventure she will never forget. However, Charlotte is just as happy roaming the narrow alleyways of lesser-known places in Italy.

Charlotte is also a firm believer in the transformative nature of travel – having witnessed it first hand on several tours and seeing the difference that the projects supported can make both for customers and the communities visited – she is proud to play her part in delivering those experiences.
 

Sophie Griffiths joined Travel Trade Gazette in March 2010 as a news reporter before working her way up to the position of editor in January 2017. She is also the founder of TTG LGBT - a network for LGBT people and allies within the travel industry - which  champions diversity within the sector. Sophie was named Editor of the Year at the PPA Independent Publisher Awards in 2018, 2019 and 2022. In January 2022 Sophie was named TTG’s first Chief Purpose Officer, helping TTG it mission to drive a smarter, better, fairer travel industry. She returned to work in September 2024 after a year’s maternity leave.  

Felix Hamer is Head of Sustainability & Strategy Manager at HX Hurtigruten Expeditions, where he leads the company’s decarbonisation and ESG strategy whilst supporting broader company strategy formulation and delivery. His work spans climate, biodiversity, and community impact and includes supporting the industry's largest Science and Education programme.

Before joining HX, Felix worked at Boston Consulting Group in the Energy and Climate practice, advising governments, NGOs, and global businesses on energy transition and sustainable growth. He has also represented WWF at the UN Convention on Biological Diversity, helping to develop the global Nature Positive framework.

Felix combines hands-on experience in sustainability transformation with a strategic understanding of how travel and tourism can accelerate the transition to a net-zero, nature-positive economy.

Richard runs Green Traveller Media, a production agency that specialises in producing content with purpose for the visitor economy. He's an accomplished videographer and has produced videos for hotels, tour operators, tourist boards, NGOs and international organisations. He holds the CAA and EASA certificates to fly drones commercially, and has been trained by the TV & Film Consortium Albert to reduce the carbon footprint of film productions. Richard has worked in the media for over 20 years; he was the Guardian's eco travel correspondent 2004-2008, Travel Editor of National Geographic GREEN, and wrote the responsible traveller column in Geographical - the magazine of the Royal Geographic Society. He has also written articles about sustainable travel for the FT, Sunday Times, Telegraph and has written two books, Clean Breaks (Rough Guides, co-authored with Jeremy Smith) and The Green Traveller (HarperCollins, 2022). He edits The Green Traveller magazine and oversees the publication of green traveller guides on his website greentraveller.co.uk.

Jonathan is a founding member of the European division of FINN Partners’ Global Intelligence team, the agency’s dedicated research and intelligence group, where he provides a full array of primary research and big data analysis instruments to inform creative platforms, plan marketing and communications campaigns and measure effectiveness.

He has practical experience at providing market and audience insights to help B2C and B2B businesses across all sectors to evaluate, develop and improve their strategic and tactical approach to marketing.  

His prior background is in running agency-side PR for B2B technology brands of all sizes in markets that include fintech, insurance, IT security, data centre, broadcast technology, networking and cloud. 

Eleni Skarveli began her career in tourism shortly before the 2004 Olympic Games in Athens. After gaining experience in the Advertising Directorate HQ of the Greek National Tourism Organisation, she took over the Brussels office, which later became BENELUX based in Amsterdam, for 9 years. Since September 2021, she has been responsible for the UK and Irish market in the London office. Combining her experience with European institutions in the European Parliament and her expertise in strategic marketing, she launched the SustainableGreece.co.uk platform to motivate Greek stakeholders to showcase sustainable initiatives in Greece while creating awareness for responsible travel. She initiated the Sustainable Travel AGORA to raise awareness about responsible travel.

Meera joined ABTA in April 2020 as a solicitor in the legal team. Prior to joining ABTA, Meera gained significant experience in membership association matters as part of the in-house team at the Association of Chartered Certified Accountants (ACCA) and as the Head of Legal Services for the National Association of Local Councils.

Holly is a writer and consultant specialising in responsible tourism and nature recovery for almost 15 years. Former Editor of Green Hotelier, Communications Lead for The Long Run, and columnist for Wanderlust, she now combines journalism with work supporting hospitality, travel businesses, and charities on sustainability strategies, impact storytelling, workshop facilitation, and project management. Clients and publications include The Guardian, Imagine Five, World Animal Protection, Knepp Wildland Foundation, The Evening Standard, RTÉ and the Conservation Collective. Holly has two published books: Sustainable Travel: The Essential Guide to Positive Impact Adventures (Quarto Knows) and Slow Travel Family Breaks (Bradt).   
www.hollytuppen.com 

Anneka leads social media and digital strategy across FINN Partners’ travel portfolio, bringing over 13 years of experience in crafting impactful digital communications across sectors including energy, FMCG, food, and now travel.

She provides strategic leadership across client accounts, delivering innovative, insight-led campaigns that connect brands with audiences in meaningful and culturally relevant ways. A seasoned speaker on influencer marketing, Anneka specialises in social media strategy, content marketing, digital crisis communications, online brand identity, and trend forecasting.

She delivers award-winning destination campaigns fuelled by fierce passion, forward thinking, and a belief in digital storytelling’s power to move people, shape culture, and drive real-world impact. A champion of people-first marketing, she focuses on making a difference - not just making an impression.

Carolyn is Commercial Director at Travelife.  She has worked in the travel & tourism industry for 25-years in a variety of roles and sectors covering inbound tourism, luxury hotels, education, tourism development and commercial spaceflight.  Sustainability has been a thread throughout Carolyn’s career and she has worked on initiatives in South Africa, Morocco and New Mexico, USA.  She has brought all of this experience to ensure Travelife continues to be a trustworthy, practical and inclusive sustainability certification programme for the accommodation sector.