Training day

Communicating Sustainability

    21 March 2024
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
  • View agenda
  • Book online

Event details

Attend ABTA’s new practical training day on Communicating Sustainability to stay up to date with the latest developments in marketing your travel company’s sustainability efforts internally and externally.

This one-day training day will cover a range of topics, including how to authentically market your organisation’s sustainability track record, avoid greenwashing, communicate to get internal buy-in, and more.


  • Communicating your environmental credentials without greenwashing
  • Industry case studies
  • Consumer sentiment: data, trends and patterns
  • Rethinking communication for an environmentally conscious audience
  • Creating an integrated company-internal communications strategy
  • Authentic storytelling in sustainable travel
  • Panel discussion: Managing reputational risk and public scrutiny.


Moderator: Emma Brennan, Head of Media and Communications, ABTA

Emma is responsible for developing and delivering PR and communication strategies to support ABTA’s work on behalf of its members – from lobbying on policy matters to encouraging customers to book with an ABTA member. Her role also oversees ABTA’s busy press office, which is often the first port of call for journalists about a travel-related story or crisis. Prior to working at ABTA Emma has led the PR teams in national organisations including Citizens Advice and Keep Britain Tidy.

  • Meera Tharmarajah, Solicitor, ABTA
  • Gemma Butler, Co-Founder and Director, Can Marketing Save the Planet

Benefits of attending

  • Learn how to communicate your sustainability track record accurately and in line with the latest industry standards, guidelines and laws
  • Understand the data, information and processes needed internally to enable accurate sustainability communications 
  • Gain the confidence to deal with sustainability questions from media or public accurately and credibly
  • Hear case studies from peers on how they address sustainability communications in their organisations
  • Be inspired by examples of best-in-class marketing and PR campaigns focusing on sustainability
  • Network and discuss common challenges with industry peers and communications and PR experts.

Who should attend?

This training day is ideal for those interested in sustainability, marketing and PR for travel agents, tour operators and the wider travel industry including:

  • Marketing, communications and PR professionals in travel companies

  • Sustainability and CSR teams

  • Product and sales teams

  • Directors and senior managers from travel companies of all sizes

Event prices

ABTA member / ABTA Partner * rate £259 plus VAT 

Non-member rate £399 plus VAT

Those also booking the Delivering Sustainability Conference on 20 March, can apply for a 25% discount on the price of this training day. Please email

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


Book three places and get 50% off the third place.

(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact  for a bespoke discount.

*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend. For information about becoming a member click here.


For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email

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