Event details
ABTA’s Adventure Travel seminar will look at the trends and challenges associated with one of the fastest growing sectors in the travel industry.
Attend to hear the latest destination, traveller and product trends and stay one step ahead of your competitors. Learn how the travel industry can work together to sustainably safeguard and develop destinations and local communities. Discuss how to mitigate your business against specific risks facing the adventure travel sector including over-tourism, global political and economic risks and safety during adventure experiences.
About the event
Early bird prices will expire on 28 March.
The United Kingdom is the largest adventure tourism market in Europe, according to the World Tourism Organization, with 19% of the world’s adventure travel tourists in 2023.
Attend this comprehensive seminar for insight into the latest adventure trends and get tips on product development and marketing innovations to give you an edge in this increasingly competitive market.
Adventure travel means different things to different people from group travel for over 65s, safaris, sailing through to trekking to Everest base camp, white-water rafting and cycling through a desert and many products can include adventure. Hear about different trends, what’s driving the trends, what the customer is looking for and how you can sell the product.
With adventure travel appealing to different demographics and age groups it’s imperative your product is tailored to suit your customer with the right accommodation style and pace of trip. Get top tips on creating the right product and developing a personal marketing strategy that engages with your exact target audience through the most effective channels.
Understand how your marketing can be more inclusive and appeal to a wider audience and how your products can cater for clients with different accessibility requirements.
Hear discussion around sustainability and what the industry can do to protect popular destinations whilst meeting consumer demand.
Sessions
- Understanding the global and UK adventure traveller
- Capacity for growth: new markets, first-time adventurers and mainstreaming adventure
- Inclusive adventure travel and how to market it: catering for different accessibility needs
- Future-proofing adventure travel: a focus on sustainability and overtourism
- Marketing adventure travel: customer personas, channels and connecting
- Making trade partnerships work: agent’s insight into selling the adventure dream
- Managing and mitigating the risks involved with adventure travel
- Looking to the future: product innovation and trends.
Speakers
Moderator: Brian Young, Managing Director, G Adventures
With over 30 years of experience, Brian Young’s career in the travel sector has taken him from a bright-eyed 19 year old club rep to Managing Director of G Adventures across the EMEA region. Brian joined the global adventure operator in March 2015. His own entrepreneurial background as the founder of On Holiday Group and Holiday Taxis has equipped him to lead his team of over 80 office staff, continuing to challenge the industry, set trends and cement G Adventures the leader in adventure travel.
- Clarissa Cappelletti, UK Country Manager, WeRoad
- Stu Darnely, National Sales Manager, G Adventures
- Lyn Hughes, Founding Editor, Wanderlust
- Adam Kemp, Managing Director, Travelsphere, Just You
- Hazel McGuire, UK & Ireland Director, Intrepid
- Donna Mehmet, Senior Destinations Manager, ABTA
- Emily Mikus, Product Marketing and Partnerships Manager, G Adventures
- Nathaniel Sherborne, VP and MD of Europe and Global Sales Enablement, HX
- Richard Skinner, Joint Managing Director, Responsible Travel
Benefits of attending
- Gain a comprehensive understanding of who the adventure traveller is
- Identify the biggest market opportunities for growth
- Learn effective strategies to reach and connect with this wide demographic
- Understand inclusive and sustainable practices and what customers expects
- Stay informed about the fastest-growing destinations and product trends
- Acquire valuable knowledge to tailor your offerings to meet evolving traveller preferences
- Equip yourself with strategies to safeguard your business against potential risks and challenges specific to the adventure travel industry
- Connect with a diverse community of professionals, including travel agents and tour operators.
Who should attend?
- Managing directors, executive directors and senior managers
- Adventure travel specialist teams
- Tour managers and group tour organisers
- Marketing, product and sales teams
- Customer services, operations and legal teams
Event prices
ABTA member/Partners:
Early Bird member rate - £249
Standard member rate - £279
Non-members:
Early Bird non-member rate - £389
Standard non-member rate - £419
Early bird rates will expire on 28 March.
This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.
Make payment by credit or debit card.
View our booking terms and conditions here.
Discounts
- Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.) - If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.
*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend. For information about becoming a member click here.