Event details
This webinar is available to view on demand.
ABTA Members and Partners can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.
This 90-minute webinar will explore the latest insights into youth travel including popular products and how to sell to this unique demographic.
The webinar is free for ABTA Members and Partners. Non Members are welcome to pay to attend.
About this webinar
It was predicted that the Gen Z and millennial market will be at the helm of travel recovery. After two years of working from home, young people want to have freedom to explore new places abroad but also the security of booking with a package travel provider.
With more young travellers turning to expert travel advisors to help them navigate the complex landscape, this 90-minute webinar will explore the latest insights into this demographic. Learn what the latest consumer sentiment is, how they are interacting with brands, what marketing channels work and what products are popular. Learn how to manage their expectations and continue to deliver exceptional experiences.
Hear from colleagues and marketing experts and put your questions live to the speakers.
Sessions
- Customer sentiment and booking data
- Youth travel trends post COVID-19
- Marketing and selling youth travel
- Key product trends
- Mobile innovations and tech solutions
Speakers
Moderator: Danny Waine, Head of Membership, ABTA
Danny Waine is Head of Membership at ABTA – The Travel Association, Board Director at the Institute of Travel & Tourism, Co-founder of the ‘ITT Future You’ careers initiative and Non-Executive Director at wellbeing social enterprise Talent Courtyard. Before joining ABTA in October 2020, Danny a travel & tourism graduate, was Commercial Manager at Switzerland's Hotelplan Group Holiday Home Division (HHD), International Business Development Manager at Italian fashion and design school Istituto Marangoni and Co-founder & Director at overseas wedding specialist, Perfect Weddings Abroad.
Speakers:
- Stuart Baker, Group Business Director, GWI
- Brian Young, Managing Director, G Adventures
- Nicole Taylor, Senior Account Director, Retail and Leisure, H+K Strategies
- Sharon Confue, Sales, Marketing and Customer Experience Director, Equity School Travel
Sponsorship
For information on how to promote your company at this event, please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.
