ABTA Webinar: Selling Luxury Travel

    30 June 2021
  • Venue:
    Zoom Webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners 
can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s weekly webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during this crucial time.

About the webinar

Luxury travellers are keen to resume travel and they are looking to expert travel advisers to help them navigate the changing and complex landscape of travel restrictions. 

Attend this webinar to take advantage of the pent up demand by understanding how the pandemic has changed the sentiment and demands of the luxury traveller. Learn how to manage their expectations, and continue to deliver exceptional and seamless experiences through your sales and marketing teams. 

This webinar will provide you with the latest trends in luxury travel and consumer sentiment. Use this insight to adapt your marketing strategies. Hear from industry colleagues on how they have adapted to changing client needs and put your questions directly to travel and marketing experts live.


  • Customer sentiment update 
  • Managing the expectations of the luxury traveller 
  • Using software to maximise customer engagement
  • Up to date luxury travel trends 
  • Legal update: your obligations to customers and FCDO advice
  • COVID-19 testing for luxury clients
  • Industry panel: taking advantage of demand and marketing luxury travel


  • Moderator: Debbie Hindle, Chief Executive, Travel, Four Communications
  • Lisa Smith, Chief Operating Officer, ITC Travel Group
  • Chris North, Managing Director, Vertical Systems 
  • Peter Shanks, Managing Director – UK, Ireland, Middle East and Africa, Silversea Cruises
  • Helen Roberts, Sales Director, Kuoni
  • Joanna Kolatsis, Director, Themis Advisory
  • Stuart Baker, Business Director, Travel, Leisure, Hospitality & Services, GWI
  • Conor McCann, Business Development Manager, Randox



ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

Webinar partners


Four is one of the leading independent integrated communications agencies in the UK and the Middle East we deliver integrated campaigns and a range of marketing and communications services based on a blend of industry knowledge, cutting-edge insights and inimitable expertise.  Our travel team of 15 experts solely dedicated to travel have more than 200 years’ experience between them and a combined black book to die for.  We are supported by a further 290 members of the agency offering different sector expertise and knowledge; in addition to travel Four has notable strengths in property, health, financial services, retail, culture, education, sport, consumer brands, b2b and public sector. Our luxury PR, creative, social, digital and media buying teams extensively target HNWI. Luxury clients include One & Only, Banyan Tree, Le Manoir Aux Quat’ Saisons Cheval Residences, Andrew Brownsword Hotels, Blue Lagoon, Grosvenor Estate, Estee Lauder Companies, Southebys and One Blackfriars to name a few. Four has unrivalled experience from hotel and brand launches, promoting destinations to luxury clients, to selling in some of the world’s most exciting real estate projects.  We do this through targeted media relations, social and influencer marketing, working with celebrities, holding upscale events and creating exciting brand collaborations.    


Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.


Randox is one of the UK & Ireland’s largest COVID-19 testing providers delivering next day results via our convenient home sample collection kits and network of testing centres, with some offering express PCR testing with results turnaround of 1-3 hours. In a bid to make travel safer and testing more affordable Randox can offer ABTA members discounted PCR tests from just £43 using code ABTA43. Whether you need a pre-departure test before travelling or a day 2 or day 8 test on arrival in the UK, Randox has you covered.  Travel with confidence this summer.


Themis Advisory was founded by Joanna Kolatsis, a former partner in City law firm, following over 20 years providing legal services to the travel and aviation industries. Following her decision to leave private practice, she founded Themis Advisory which was born out of a desire to provide current, pragmatic legal and business solutions for the modern business world.


Vertical Systems is best known for its award winning and industry leading Tarsc software. For over 35 years Tarsc has set the benchmark for a comprehensive front and back office travel management system. Managing travel administration, accounting, payroll, fees and licenses. With Tarsc at our core we also provide a number of integrated products including vHub, vCrm, vSearch, vCruise and vPay. All products and services are supported by our UK based helpdesk. We are travel people providing travel technology for your travel business!

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