ABTA Webinar: Reinventing the Travel Customer Journey

    14 April 2021
  • Venue:
    Zoom Webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s webinars are held in collaboration with trusted ABTA Partners. This webinar will provide practical insights and ideas on how you can bolster your current customer journey in preparation for the travel restart.

About this webinar

Throughout the Coronavirus crisis, technology has played a larger role than ever before and has been crucial in allowing companies to continue to communicate with customers and staff.

Ahead of travel unlocking, and with travellers starting to plan and book holidays, join this ABTA webinar to learn how you can use technology to improve the customer journey and boost confidence, from booking through to post-trip.

Discover how you can get to know your potential customers and maximise the self-service experience. At the point of booking, learn how you can improve conversion rates and streamline reservation processes. Discover how technology can improve customer loyalty and produce bespoke experiences post-holiday.  

This webinar is suitable for customer service teams, marketing teams, agents, tour operators and those in IT and transformation within the travel industry. Submit your questions in advance or ask them live to our expert speakers.


  • Knowing your customer 
  • Converting leads into bookings; websites and reservation software  
  • Empowering agents through technology
  • Self service and improving the customer experience
  • Using technology to improve customer loyalty


This webinar will be moderated by ABTA

  • Chris North, Managing Director, Vertical Systems
  • Alisdair Luxmoore, CEO, Vamoos
  • Richard Baker, Chief Commercial Officer, Inspiretec


Your travel technology partner.The Inspiretec offering is perfected from almost three decades of experience specifically within the travel industry. Our product and service stack presents end-to-end solutions for travel agents, tour operators, loyalty brands, hotels, conference destinations, OTAs and tourism organisations. Our mission is to help travel providers, tourism organisations and tour operators grow, by helping them leverage customer-first technology and end-to end digital solutions – solutions comprising our enterprise class Reservations platform, our best-of-breed travel specific CRM and our award winning in-house digital web agency. Our customers trust us to drive their growth and profitability, by investing in our industry expertise and technology systems. We serve our clients from our head office in the UK and our office in North America.

Vamoos is the app for hotels, villas and travel companies. Connect with your guests and provide all the information they need to transform their experience – from the moment they book until after they leave. It has over 25 different features which help you provide the very best guest experiences, from 24/7 messaging, beautiful imagery, daily itineraries, a countdown timer, offline accessibility, points of interest, push notifications, interactive maps to fully bookable services - all at the touch of a button. Take advantage of 50% higher rebooking rates and increased customer loyalty. Provide an amazing customer experience, one that travellers and guests alike stay loyal to and recommend to friends and family.

Vertical Systems is best known for its award winning and industry leading Tarsc software. For over 35 years Tarsc has set the benchmark for a comprehensive front and back office travel management system. Managing travel administration, accounting, payroll, fees and licenses. With Tarsc at our core we also provide a number of integrated products including vHub, vCrm, vSearch, vCruise and vPay. All products and services are supported by our UK based helpdesk. We are travel people providing travel technology for your travel business!

Webinar partner

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks SaaS products provide a 360 degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 3,000+ team members work in offices throughout the world.


ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

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