ABTA Webinar: Consumer Sentiment Towards Travel

    11 August 2021
  • Venue:
    Zoom Webinar
  • Book online

Event details

ABTA’s webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during the Coronavirus crisis.

As outbound travel restarts, join ABTA’s fourth consumer sentiment webinar, updated to include the latest traveller booking priorities and trends. Get practical advice on your brand and messaging marketing strategies.

About this webinar

Get an update on the current demand for travel and holidaymakers' attitudes towards planning and booking their next trips, including consumer sentiment towards travel as the vaccine rollout continues and travel begins to unlock.

Hear from ABTA about campaigns to boost customer confidence in travel, as well as insight into brand awareness.

Learn how other travel brands have adapted their messaging and communications throughout the pandemic to meet the new needs of their consumers. Get top tips from travel marketing experts on how you can adapt your marketing strategies and continue to be agile in your communications, in an ever-changing world.

Get your pre-submitted and live questions answered during dedicated Q&A time.


  • ABTA’s work and insight into consumer confidence in travel
  • Insight into traveller trends and priorities
  • Adapting your communications to meet holidaymakers’ new needs and expectations 
  • Practical marketing steps to take during this time


Moderator: Graeme Buck, Director of Communications, ABTA
Emma Brennan,
Head of Media and PR, ABTA
Brian Young,
Managing Director, G Adventures
Stuart Baker, 
Business Director, Travel, Leisure, Hospitality & Services, GWI

Further speakers to be announced shortly.


ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.


Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.



For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.

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