ABTA Webinar: Consumer Sentiment Towards Travel

    11 August 2021
  • Venue:
    Zoom Webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners can access this free of charge on the Member zone.

Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during the Coronavirus crisis.

As outbound travel restarts, ABTA’s fourth consumer sentiment webinar, featured the latest traveller booking priorities and trends. Watch to hear practical advice on your brand and messaging marketing strategies.

About this webinar

Get an update on the current demand for travel and holidaymakers' attitudes towards planning and booking their next trips, including consumer sentiment towards travel as the vaccine rollout continues and travel begins to unlock.

Hear from ABTA about campaigns to boost customer confidence in travel, as well as insight into brand awareness.

Learn how other travel brands have adapted their messaging and communications throughout the pandemic to meet the new needs of their consumers. Get top tips from travel marketing experts on how you can adapt your marketing strategies and continue to be agile in your communications, in an ever-changing world.

Get your pre-submitted and live questions answered during dedicated Q&A time.


  • ABTA’s work and insight into consumer confidence in travel
  • Insight into traveller trends and priorities
  • Adapting your communications to meet holidaymakers’ new needs and expectations 
  • Practical marketing steps to take during this time


Moderator: Graeme Buck, Director of Communications, ABTA
Emma Brennan,
Head of Media and PR, ABTA
Brian Young,
Managing Director, G Adventures
Stuart Baker, 
Business Director, Travel, Leisure, Hospitality & Services, GWI
Debbie Hindle,
Chief Executive, Travel, Four Communications
Elizabeth Fox,
Regional Director UK/N Europe, Jamaica Tourist Board



ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.


Four is one of the leading independent integrated communications agencies in the UK and the Middle East we deliver integrated campaigns and a range of marketing and communications services based on a blend of industry knowledge, cutting-edge insights and inimitable expertise.  Our travel team of 15 experts solely dedicated to travel have more than 200 years’ experience between them and a combined black book to die for. We are supported by a further 290 members of the agency offering different sector expertise and knowledge; in addition to travel Four has notable strengths in property, health, financial services, retail, culture, education, sport, consumer brands, b2b and public sector. 

Our luxury PR, creative, social, digital and media buying teams extensively target HNWI. Luxury clients include One & Only, Banyan Tree, Le Manoir Aux Quat’ Saisons Cheval Residences, Andrew Brownsword Hotels, Blue Lagoon, Grosvenor Estate, Estee Lauder Companies, Southebys and One Blackfriars to name a few. Four has unrivalled experience from hotel and brand launches, promoting destinations to luxury clients, to selling in some of the world’s most exciting real estate projects. We do this through targeted media relations, social and influencer marketing, working with celebrities, holding upscale events and creating exciting brand collaborations.   

Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.


For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.

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