ABTA’s webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during the Coronavirus crisis.
As outbound travel restarts, join ABTA’s fourth consumer sentiment webinar, updated to include the latest traveller booking priorities and trends. Get practical advice on your brand and messaging marketing strategies.
Get an update on the current demand for travel and holidaymakers' attitudes towards planning and booking their next trips, including consumer sentiment towards travel as the vaccine rollout continues and travel begins to unlock.
Hear from ABTA about campaigns to boost customer confidence in travel, as well as insight into brand awareness.
Learn how other travel brands have adapted their messaging and communications throughout the pandemic to meet the new needs of their consumers. Get top tips from travel marketing experts on how you can adapt your marketing strategies and continue to be agile in your communications, in an ever-changing world.
Get your pre-submitted and live questions answered during dedicated Q&A time.
- ABTA’s work and insight into consumer confidence in travel
- Insight into traveller trends and priorities
- Adapting your communications to meet holidaymakers’ new needs and expectations
- Practical marketing steps to take during this time
Moderator: Graeme Buck, Director of Communications, ABTA
Emma Brennan, Head of Media and PR, ABTA
Brian Young, Managing Director, G Adventures
Stuart Baker, Business Director, Travel, Leisure, Hospitality & Services, GWI
Further speakers to be announced shortly.
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