Event details
Enjoy breakfast with industry colleagues and learn how to optimise a multi-channel marketing approach to both acquiring and retaining customers in the travel industry. Speakers at the pulse of the industry will share their insights and expertise to help you make the most of your multi-channel marketing strategy and budget.
Breakfast briefings are free to attend for ABTA members.
About the event
No marketing channel works in isolation, and when it comes to campaigns in the travel industry, it is vital to measure the impact of each channel again each other. But how can travel companies best combine the various activities across channels into an integrated and insight-driven approach that maximises return on investment?
This breakfast briefing will look at how to optimise a multi-channel approach for both acquisition and retention of travel customers. Join Sagacity’s marketing experts and hear insights into the ROI for a range of online and offline channels, from direct mail over email to social. Learn more about how you can gain valuable data insights about individual travel customers to make the most your multi-channel marketing campaigns.
The compact breakfast briefing format is ideal for you to get a succinct overview on the topic and network with industry colleagues facing challenges similar to yours. All while still being back at the office before midday.
(We reserve the right to limit the number of attendees per company if necessary)
Speakers
 | Brandon Jackson, Business Development Manager, Sagacity Brandon has over 25 years’ experience within Marketing Data and Market Research and is a subject matter expert in Data Hygiene and Enrichment. Taking a holistic view of a data challenges, his experience across multiple sectors including FMCG, Automotive, Finance, Not for Profit and Travel is invaluable to clients at all stages of their data strategy journey. |
 | Tony Munday, Head of Digital, Sagacity Tony has over 20 years’ experience in Marketing, spanning the Data, Tech and Digital sectors. He has held senior roles within enterprise and start-up environments and is passionate about developing partnerships and innovative strategies which deliver positive outcomes. |
Event timings
08:15 – 09:00: Breakfast and networking
Meet marketing peers from across the travel industry for a light breakfast and networking.
09:00 – 09:05: Welcome from Sagacity
09:05 – 09:25: Multi-channel prospecting and acquisition
Explore how travel companies can best combine their various marketing activities across channels into an integrated and insight-driven approach that maximises return on investment.
09:25 – 09:45: Driving customer engagement with data quality and enhancement
Learn more about how you can gain valuable data insights about individual travel customers to make the most your multi-channel marketing campaigns.
09:45 – 10:05: Ask the experts: Q&A with the audience
Make the most of this opportunity to discuss questions specific to your own marketing and data challenges with the experts.
10:05 – 10:45: Coffee, tea and networking
Who should attend?
Those working in a senior-level marketing role in travel companies of all kinds, including:
- Marketing managers and team leaders
- Customer insight teams
- Digital marketing and social media teams
ABTA Breakfast Briefings are only open to ABTA members.
Sponsorship
Event partner
Sagacity works with some of the country’s leading brands to support them in making informed decisions powered by the intelligent use of data. Founded in 2005, Sagacity is a customer-centric business with a World Class +82 Net Promoter Score. While it is sector agnostic, it primarily works with clients across the utilities, telecoms, financial services, charity and retail sectors to improve customer prospecting and marketing, customer management, billing, collections and retention over the lifetime of the customer.
For information on how to promote your company at this event, please contact events@abta.co.uk.
