Our plan

The ABTA strategic plan 2015-2020

Our goal is to strengthen our position and reach within the UK, and to become a premium supplier to the international travel industry of the future, and its consumers.

The strategy has six objectives to take the organisation to a new level:

  1. Make ABTA a consistently top performing organisation.
  2. Enhance value for existing Members and Partners.
  3. Build the 'Travel with confidence' brand.
  4. Commercialise ABTA's expertise as a Centre of Excellence.
  5. Improve ABTA's operational efficiency and user interface.    
  6. Manage ABTA's asset base to secure commercial future.