The ABTA strategic plan 2015-2020
Our goal is to strengthen our position and reach within the UK, and to become a premium supplier to the international travel industry of the future, and its consumers.
The strategy has six objectives to take the organisation to a new level:
- Make ABTA a consistently top performing organisation.
- Enhance value for existing Members and Partners.
- Build the 'Travel with confidence' brand.
- Commercialise ABTA's expertise as a Centre of Excellence.
- Improve ABTA's operational efficiency and user interface.
- Manage ABTA's asset base to secure commercial future.