Upcoming events and training

ABTA offers a varied and high-quality events programme, designed to keep the travel industry up to date on important, business-critical issues, with practical guidance and training. Reduced rates are available for ABTA Members and Partners, non Members are welcome to attend.

We are pleased to offer a range of event formats, which include training days and seminars and conferences. 


Travel Matters – London

Travel Matters is the travel and tourism industry’s forum for debating the political and policy issues that matter most to our sector.

Delivering Customer Service Excellence

ABTA’s popular training day returns in June 2023. This one-day event will explore how you can drive business growth and improve brand loyalty by providing excellent customer service.

A Complete Guide to Google Analytics 4 (GA4) for Travel

Specifically designed for the travel industry, ABTA’s Google Analytics 4 (GA4) training day is designed to enable marketers to gain a sound understanding of what’s new and get the most out of GA4 to improve marketing campaigns, capture data and measure campaign success.

Travel VAT Training

This one-day training course offers practical guidance on VAT in travel and a comprehensive update on all travel VAT changes post-Brexit.

PR in Travel

Gain insight into planning effective strategic PR campaigns and hear expert guidance on the changing landscape of PR, including the challenges and opportunities.

Extreme Weather and Natural Disasters Training for Travel

Extreme weather and natural disasters have an immense impact on affected destinations and tourists on holiday. This practical event will provide attendees with essential insights into the key components for managing, understanding and preparing for natural hazard events.