Training day

Carbon Literacy for Travel and Tourism

    26 June 2024
    9:30 - 16:30
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
  • View agenda
  • Book online

Event details

ABTA’s one-day event returns! Accredited by the Carbon Literacy Project, get an overview and guide to the definitions and goals surrounding carbon and climate change. Tailored for the travel industry, and developed in association with the Carbon Literacy Project, you will gain an understanding of climate goals, how they are applied to travel, how businesses are affected and how to use this knowledge to inform your personal and professional strategies, including communication. 

About the event

Sustainability and climate change goals are at the forefront of Government, consumer and businesses minds. Attend this one-day seminar to gain an understanding of how climate change will affect businesses and individuals through learning about key definitions, carbon terminology and climate goals.

Get a basic introduction to the science behind climate change and current climate change goals affecting industries in the UK. Ensure you are up to date on the current carbon landscape, including a recap on the Paris Agreement and the UN Framework Convention on Climate Change and travel specific initiatives including The UNWTO Glasgow Declaration. Explore the impact of travel on climate change and how our sector sits alongside all other industries.

Understand key carbon terminology including offsetting, reduction and Carbon Scopes Green House Gas (GHG) Protocol. Consider the impact of the travel industry on carbon emissions and initiatives including biofuels and the role they could play in our sector.

At the end of 2021 the Competitions and Markets Authority (CMA) announced it would be publishing a Green Claims Code to protect consumers from misleading environmental claims amidst concerns over ‘greenwashing’. Hear from a travel lawyer on the Green Claims Code and ensure your communication, marketing and product practices are compliant. 

Learn about current consumer sentiment towards sustainable travel and explore with industry peers how to communicate carbon effectively for your brand. 

Whether just starting on your climate journey, or wanting to broaden knowledge across your organisation, this event is perfect as an overview of the key topics and terminology associated with climate change.


  • An introduction to the basic science of climate change 
  • Climate goals – Paris Agreement, UNWTO Glasgow Declaration
  • Impact of travel on climate change and a comparison to other industries
  • Glossary of key terms and definitions 
  • Carbon offsetting vs reduction 
  • How the various definitions apply to travel 
  • Carbon Scopes Green House Gas (GHG) Protocol and travel examples 
  • The Competition and Markets Authority (CMA) Green Claims Code
  • Strategies for communicating carbon including travel case studies.


Moderator: Carol Rose, Head of Sustainability, ABTA

Under ABTA’s ‘Tourism for Good’ framework, Carol’s role is to deliver ABTA’s strategy for sustainable travel and tourism, across the areas of environment and climate change, destination management and local impact, human rights, and animal welfare. Carol comes from the Fashion and Textile industry  and has travelled extensively around the globe, working strategically with diverse supply chains to refine design and production techniques. Carol was the Technical Advisor to Defra’s Sustainable Clothing Action Plan (SCAP) at WRAP (Waste and Resources Action Programme), delivering on the objectives for the fashion industry to reduce the carbon, water, and waste footprint of clothing on the environment. Carol has also worked as a Principal Net Zero Consultant guiding businesses to develop and implement their sustainability/net-zero strategies. Carol brings a multisectoral approach to the travel and tourism sector, where she believes the lessons learned on her journey will help to supporting ABTA Members to bring positive change to the industry.

  • Laura Berns, Climate Change Programme Lead Auditor, SGS
  • Justin Francis, Founder & Executive Chair, Responsible Travel
  • Hazel Chan, Sustainability Advisor, ABTA
  • Ashley Quint, Director & Chief Travel Maestro, TravelTime World
  • Mark Smith, Founder & CEO, Purdy Smith
  • Patrick Richards, Founder Director, TerraVerde
  • Eleni Skarveli, Director, GNTO UK & Ireland
  • Frances Tuke, Account Director, We Are Lotus
  • Hugh Felton, Audit Operations Manager, Travelife
  • Ruth Woodall, Sustainability Lead, Inntravel
  • Representative confirmed, Boxfish
  • Liza Degtyareva, Sustainability Consultant, Terraverde 

Benefits of attending

  • Gain a broad understanding of climate change and the impact of our sector on carbon emissions
  • Learn about the key carbon terminology and definitions in order to give you a foundation to build further knowledge
  • Understand the tools and support available from ABTA and the wider industry
  • Network and discuss common challenges with industry peers and sustainability experts.

Who should attend?

The event is ideal for anyone working within a travel business who would like a broad overview of climate change and carbon.

Event prices

ABTA Member/ABTA Partner* rate – £259 plus VAT 
Non-Member rate – £399 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.


For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email

Event partners

Boxfish are a UK wide, multi-disciplinary consultancy who have been supporting our clients to meet their diverse energy, carbon, legislative and sustainability needs for close to 30 years. By delivering expert, independent and cost-effective support, we are able to focus on identifying and implementing the right solution for our clients and this has enabled the firm to grow into one of the leading ESG consultancies in the UK. With an extensive list of clients across all sectors, including retail, leisure, hospitality and tourism, our collaborative and cutting-edge approach has been proven to add real value to our client’s triple bottom line.   

The Greek National Tourism Organisation UK & Ireland Office is responsible for the promotion of tourism in Greece. Its main mission is to develop and promote the Greek tourism product through the implementation of marketing and PR campaigns in the UK and Ireland. By participating in trade shows, exhibitions, webinars and workshops, spanning across the country, alongside organizing press and fam trips, GNTO’s goal is to increase awareness and visibility of the country's diverse tourism portfolio. Every year, the GNTO office is running joint marketing campaigns with trade partners and educating initiatives in order to keep all our partners up to date with all the relevant developments in Greece. Finally, with sustainability being a central pillar of our strategy, the GNTO UK & Ireland Office will introduce the Sustainable Greece online platform in order to give our trade partners the opportunity to learn and engage with all the Greek projects and initiatives that target the "green" traveller.

 Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications, MICE and trade representation. Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands. Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector. LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships. Website:

Purdy Smith is a boutique commercial law firm based in London that offers a wide range of legal services to clients in the travel industry.  Our areas of expertise include advertising, consumer, intellectual property and data privacy law as well as the regulations relating to package travel.  We have a history of acting for household name clients, including some of the world's most famous travel brands, and are adept at coordinating legal advice from other jurisdictions whenever needed.  Clients keep coming back to us because we combine offering cost effective, business-focused advice with a friendly and down-to-earth approach. 

We are recognized as the global benchmark for sustainability, quality and integrity. Our 97,000 employees operate a network of 2,650 offices and laboratories, working together to enable a better, safer and more interconnected world.
Wherever you are, whatever your industry, our experts worldwide provide specialized solutions to make your business faster, simpler and more efficient. In SGS we deliver Hospitality Excellence in everything that we do enabling greener, safer and more sustainable tourism through responsible, inclusive and diverse solutions that enhance your guests’ experiences and protect your brand reputation.

Founded by industry leaders, TerraVerde is the sustainability consultancy for travel and tourism.
Driven by our passion for travel and a deep appreciation of the benefits it can bring to people and places around the world, TerraVerde support travel companies at every point of their sustainability journey. We help our clients promote environmental protection and future-proof their operations with practical, business friendly advice. By accurately measuring our clients’ businesses, travel products and events (using GHG Protocol Corporate methodologies), the TerraVerde team produce comprehensive environmental impact reports, which form the foundation of robust and meaningful sustainability roadmaps.

I want more information about this event

Contact us for more information about this event.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.