Advanced Social Media in Travel Training

    07 December 2022
  • Venue:
    Science Gallery London, SE1 9GU
  • Book online

Event details

ABTA’s advanced level social media training has been designed for those working in travel who have a good understanding of social media platforms and want to enhance their social media strategy.

About the event

Hear fresh approaches to inspire and revamp your current social media strategy in order to stay ahead of your competitors. Develop a further understanding of how to build, maintain and engage an audience on social media.  

ABTA’s advanced social media training will provide practical guidance to enable you to effectively tailor your content to fit the purpose of each platform, maximise ROI and make sure you are utilising your data to target the right people.

It’s integral that you understand how social fits into the travel customers purchase journey. Engaging customers whilst they are looking for a holiday plays an important part in your social strategy however it’s key that you maintain the conversation once they’ve purchased too. Encouraging customers to share when they’ve booked with you can result in positive brand awareness. 

Gain insight into best practice for communicating with customers post-holiday and respond to reviews on the right channels to motivate customers to re-book and recommend your trips to other travellers.

Attend this practical training day to discover how valuable social influencers can be to your brand. Learn how to choose the right travel influencer to connect with your target audience. 


  • A market analysis of the social media landscape and engaging social media trends within travel 
  • The most effective ways of managing your online presence
  • Protecting your Reputation online 
  • How to set up an influencer strategy to grow your business 
  • Connecting with a B2B audience 
  • User Generated Content and how to maximise engagement with your customers
  • Using paid social including Instagram, Facebook and TikTok to their full potential – knowing which platform to use and running a campaign
  • The future of social media – new trends and platforms


Moderator: Graeme Buck, Director of Communications, ABTA

Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship.  Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners.  He brings to the role more than 25 years’ experience of working with major organisations.

Additional speakers will include social media experts and travel representatives

Benefits of attending

  • Receive advanced and in-depth guidance on making the most of your social media channels 
  • Learn how to effectively measure the results of your social media campaigns 
  • Measure the impact of influencers on your business
  • Discover how Gen-z and the next generation of holiday makers use each social media platform
  • Master advanced skills including ROI tracking, working with Google Analytics and gathering website statistics  
  • Listen to social media experts as well as travel industry organisations on social media best practice 

Who should attend?

This seminar is for travel agents, tour operators and the wider travel industry including:

  • Marketing and product teams 
  • Digital marketing and social media teams 
  • Directors and senior managers from small business. 

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 


Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact for a bespoke discount.

Please note discounts cannot be combined.

Other information

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

Make payment by credit or debit card. UK VAT will be applied. ABTA Members can also request an invoice.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

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Very interesting speakers, great insights into statistics and ideas on how to move forward within social media.
Gabby Barr
Magic breaks
A very well organised event with fantastic speakers who are clearly very informed about the industry and have a great deal of experience.
Olivia Buckley
Korea Tourism Organisation
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