Advanced Social Media in Travel Training

    05 June 2024
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
  • View agenda
  • Book online

Event details

ABTA’s advanced level social media training has been designed for those working in travel who have a good understanding of social media platforms and want to enhance their social media strategy.

About the event

Hear fresh approaches to inspire and revamp your current social media strategy in order to stay ahead of your competitors. Develop a further understanding of how to build, maintain and engage an audience on social media.  

Ensure you can effectively tailor your content to fit the purpose of each platform.  Maximise ROI and make sure you are utilising your data to target the right people.

It’s integral that you understand how social fits into the travel customers purchase journey. Engaging customers whilst they are looking for a holiday plays an important part in your social strategy however it’s key that you maintain the conversation once they’ve purchased too. Encouraging customers to share when they’ve booked with you can result in positive brand awareness.

Communicate with customers post-holiday and respond to reviews on the right channels to motivate customers to re-book and recommend your trips to other travellers.

Attend this practical training day to discover how valuable social influencers can be to your brand. Learn how to choose the right travel influencer to connect with your target audience. 


  • The social media landscape in 2024 and beyond, and what this means for your business 
  • The most effective ways of managing your online presence
  • How to work with influencers and set up a strategy relevant for your business 
  • Travel industry case studies 
  • Building social media into your content marketing strategies including User Generated Content
  • Using different platforms to their full potential including Instagram, TikTok and Pinterest 










Moderator: Laura Stephen, joint Head of Brand and Marketing, ABTA

Laura leads ABTA’s Brand & Marketing team, as part of a job share with colleague Shelley Beresford.  Joining ABTA earlier this year, she was previously Head of Marketing at a tech start up and prior to that, spent 15 years leading the Consumer and Trade Marketing teams at Virgin Atlantic.  Laura has over 20 years of B2C and B2B marketing experience across small and large global brands and is passionate about consumer centric marketing and creating distinctive campaigns that bring products to life, particularly in the travel industry. 









Moderator:  Shelly Beresford, joint Head of Brand and Marketing, ABTA

As Head of Brand and Marketing, Shelly leads ABTA’s marketing activities, including B2B and B2C advertising and campaigns, social media, publications, website, research and all things brand related. Joining ABTA in 2011, she previously worked in the sport and leisure industry, and has over 20 years’ experience working with high profile brands. Shelly works as part of a job share. 

  • Carys Rush, Client Solutions Manager, Travel Partnerships, Meta
  • Debbie Benjamin, Travel Vertical Client Solutions, TikTok
  • Abbie Lewis, Senior Content Manager, Hotelplan
  • Ajesh Patel, Industry Manager, Travel, Google
  • Ollie Kilshaw, Creative Director, Trending Travel
  • Lucy Robertson, Head of Marketing, SEEN Connects
  • Nick Hewatt, Sales Director, Pinterest
  • Andy Headington, CEO, Adido

Benefits of attending

  • Receive advanced and in-depth guidance on increasing your social media presence and making the most of your social media channels 
  • Learn how to effectively measure the results of your social media campaigns 
  • Master advanced skills including ROI tracking, working with Facebook algorithms and gathering social insights 
  • Listen to social media experts as well as travel industry organisations on social media best practice
  • Network and discuss common challenges with industry peers and social media experts.

Who should attend?

This seminar is for travel agents, tour operators and the wider travel industry including:

  • Marketing and product teams 
  • Digital marketing and social media teams 
  • Directors and senior managers from small business. 

Event prices

ABTA Member/ABTA Partner* rate – £259 plus VAT 
Non-Member rate – £399 plus VAT 


Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact for a bespoke discount.

Please note discounts cannot be combined.

Other information

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

Make payment by credit or debit card. UK VAT will be applied. ABTA Members can also request an invoice.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.


For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email

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Very interesting speakers, great insights into statistics and ideas on how to move forward within social media.
Gabby Barr
Magic breaks
A very well organised event with fantastic speakers who are clearly very informed about the industry and have a great deal of experience.
Olivia Buckley
Korea Tourism Organisation