Partner benefits

Why join?

Becoming an ABTA Partner puts you at the heart of the travel industry – exactly where you need to be to stay up to date and to raise your business profile among our Members and consumers.

All Partners can display the ABTA Partner logo, so they benefit from our trusted brand. We also promote your business to a potential audience of 1,200 Members with around 4,500 branches and fellow Partners at ABTA events, in our publications (at a discounted rate) and on our website. You can advertise your special offers, expertise and industry training to ABTA travel agents and tour operators.

At ABTA we value our Partners just as much as our Members. You’ll enjoy unrivalled networking opportunities with industry leaders at the annual ABTA Travel Convention (for which you’ll receive a preferential delegate rate) and at our regular roadshows and seminars. We’ll keep you fully briefed with the latest industry news via our regular email newsletter for tourism professionals and industry stakeholders. Becoming an ABTA Partner is also your direct route to lobbying on vital industry matters.

To discuss how becoming an ABTA Partner or ABTA Partner+ will benefit your business, contact us on 020 3693 0194 or email

ABTA Partner

When you become a Partner, you join the ABTA family and you can call on our expert guidance and enjoy a wide range of member services and discounts.

Become an ABTA Partner to showcase your business to our travel professionals and to play your part in building a confident travel industry.

Benefits to your business

Marketing: promote your company to the thousands of ABTA travel agents and tour operators.
Networking: meet senior industry leaders and build relationships with the key decision makers.
Insight: receive the latest industry knowledge and expertise from ABTA.

ABTA Partner+

We also offer an enhanced ABTA Partner+ membership to provide more ways to promote your business to the thousands of travel agents and tour operators in ABTA membership.

Upgrading to ABTA Partner+ membership gives you all of the standard Partner benefits* plus some great added extras, including:

  • Bespoke email marketing communication to ABTA Members
  • Banner advertising on
  • Exclusive Partner+ logo
  • Exclusive Partner+ discounts on advertising and sponsorship
  • ABTA Partner+ membership delivers the platform to effectively market your business directly to thousands of industry professionals.
  • Complimentary delegate places at ABTA Events (x2 days per annum) of your choice NB/ excl Convention
  • 1 X VIP invitation to Travel Matters
  • Participation in an ABTA event (to be discussed and agreed with ABTA) including speaking/panel slot; and event sponsorship  including:
    email promotions – your logo on event e-shot to ABTA subscribers and event social media; 100-word sponsor profile and hyperlink on the event website ( and in the event delegate pack; logo on the event programme and slides; and an insert in the delegate pack or distributed on the day.

* applicable from 1 January 2020.

Strategic Partnership

ABTA recognises the expertise and knowledge that Partners have in their specialist sectors, and in some instances, ABTA is happy to collaborate with Partners to promote a new product, service or industry update that provides value to Members.

ABTA can only offer a Strategic Partnership to a small select number of Partners each year and the option is only available to Partner+.

Partners would join the Strategic Partnership category for a limited time to fulfil joint commitments. An annual agreement would be agreed upon, and the standard Partner+ fee revised based on the agreed Strategic Partnership fee. Strategic partnerships will be reviewed annually.

Partners would have the opportunity to build advocacy within the travel industry by working with ABTA and will have a platform to share insights, demonstrate thought leadership and share latest innovations.

A list of potential opportunities may include:

  • Close collaboration on a research project  Published paper or joint research report, and promotion on ABTA channels (including e-shot to Members, LinkedIn promotion)
  • Event partnership or speaking opportunities on ABTA conferences and seminars and co-presenting or co-branding opportunities
  • Joint ABTA/Partner briefing or dinner
  • Invitation to Chief Executives Roundtable/Dinner with ABTA CEO and CEOs and MDs from key ABTA Members
  • Research and development projects
  • Guest Blog on ABTA Magazine feature
  • ABTA Guest lecture/ lunch and learn
  • Joint surveys to gain industry feedback from Members.

Price upon application.