Associate Partners

Why join the ABTA Community as an Associate Partner – This group of Partners forms a critical part of a consumer’s travel journey and depends solely on tourism. ABTA benefits from solid relationships with Associate Partners to help provide key information to support member operations and associated delivery of travel arrangements and holidays to their customers.

While Associate Partners can use the partnership to communicate their trade messages with the support of the ABTA Partnership team,  there is also a strong motive to be connected with ABTA to access operational and crisis information from our Destinations team and to provide support to the team at the time of a crisis or operational event to help support ABTA members and their customers. The types of businesses that can join as associates are tourist boards, airlines, and airports.

Associate Partner status receives the following:

  • On top of support from the partnership team, this group can also engage with ABTA’s Destination team to share insights and relevant crisis or operational information that may be useful for members. The team offer industry knowledge and support to members during a crisis. They also liaise with the FCDO to provide insights that may be relevant for the travel advice to support travellers. 
  • Relevant operational and crisis updates can be shared with the team for inclusion as appropriate through ABTA’s operational bulletin service to members.
  • The opportunity to provide members relevant insights via ABTA’s monthly online conference call (subject to availability). 
  • Invite to a sector-specific event providing industry insight. This includes a bi-annual tourist board meeting for Tourist Board Associate Partners or an annual Aviation Forum for airport and airline Associate Partners.
  • Complimentary delegate place at ABTA’s regional engagement sessions.
  • An opportunity to host events (dependent on event needs and space suitability).
  • Business Listing in the Partner Directory on ABTA’s trade area of the website.
  • Access to the Member Zone.
  • Provide tailor-made offers to the ABTA community.
  • Use the Associate Partner logo to show alignment with ABTA.
  • An opportunity to sponsor an ABTA Event (first refusal over non-partners - additional cost would apply).
  • An opportunity to purchase a marketing campaign (additional cost would apply).
  • Share content via ABTA’s social media channels, subject to approval and availability.
  • Reduced rates to purchase ABTA guidance and booklets such as the Animal Welfare Guidelines and Sustainability Training available in the ABTA Shop.
  • Reduced rates on ABTA’s database available in the ABTA Shop.
  • ABTA Partners can access discounted rates for all employees for their personal travel insurance, with ABTA Travel Insurance. 

If you would like to discuss becoming an ABTA Partner or have any questions please email


The Visit Portugal Partnership with ABTA goes way back, but undoubtedly one for many years to come. We have always found in ABTA trusted guidance, deep market knowledge and a vision for the future, which has provided us, as a Partner, with invaluable insights. Working with ABTA has provided us with a powerful channel to pass our messages across the UK travel trade industry.

Claudia Miguel, Director, Visit Portugal

My experience collaborating with ABTA in crisis support proved to be invaluable. Their rapid response to the wildfires in Greece, and the repatriation of British travellers, demonstrated their professionalism.

Though we hope to avoid such situations in the future, the looming threat of climate change implies that these challenges may become more frequent. Therefore, having the right partners and their timely support is paramount.

Eleni Skarveli, Director, Greek National Tourism Organisation UK & Ireland