#ReadySteadyTravel: Marketing toolkit

With the return of foreign holidays, ABTA has created a hub of essential information and advice to help holidaymakers get ready for travel during coronavirus at abta.com/readysteadytravel. The #ReadySteadyTravel hub provides holidaymakers with the support and guidance they need to book and travel with confidence this year. ABTA will be promoting the new campaign and the new advice pages on its social media channels.

See the dropdown menus below to download assets for each of the following pages.

Travelling during a pandemic hub www.abta.com/readysteadytravel 
Get ready for travel: your essential guide www.abta.com/getreadyfortravel
COVID-19: Your holiday questions answered www.abta.com/covid19faq
Government requirements for travel www.abta.com/govrequirementsfortravel
Top tips for booking with confidence this year www.abta.com/bookwithconfidencetips
Top benefits of booking a package holiday www.abta.com/packageholidaybenefits

We want ABTA Members to feel ready and able to inform and reassure customers about travelling abroad during these uncertain times. Within this marketing toolkit, we have created suggested social media posts and assets to help Members share the above advice and web pages with their customers. 
We also advise Members to ensure you’re following ABTA’s consumer social media channels so you can easily share, like or engage with the content.

Travelling during coronavirus hub

See: www.abta.com/readysteadytravel 

ABTA’s ‘Travelling during Coronavirus’ hub has lots of useful information to help your customers prepare to go away this year. ABTA has designed an asset and drafted a suggested social media post for Members to direct people to the hub. Members can also link to the hub from other digital marketing channels such as website and email newsletters too.

Download the social media assets
.@ABTAtravel’s advice hub ‘Travelling during Coronavirus’  will help customers get ready for their long-awaited overseas holidays and reunions with loved ones abroad. Check the information at: abta.com/ReadySteadyTravel #ReadySteadyTravel

Planning to travel with your loved ones abroad this year? @ABTAlovetravel has useful information to help you plan and book a holiday. The information includes:
(tick) a checklist of things to do before they go away. 
(tick) highlights how travelling abroad during the pandemic may be different than it was before. 
(tick) clarifies the Government’s requirements for travelling too. 
Check the information at abta.com/ReadySteadyTravel

Get ready for travel: your essential guide

See: www.abta.com/getreadyfortravel

Get ready for travel: your essential guide provides holidaymakers with a vital checklist of things to do before they go away as well as highlighting how travelling abroad during the pandemic may be different than it was before. This includes new health and safety measures on the journey and in-destination, such as enhanced cleaning procedures, the use of protective screens, wearing a face covering, practising social distancing, and using apps to store tickets and boarding passes

ABTA has created an infographic to quickly explain to customers what they need to be aware of before travelling abroad and what they need to plan for.

Download the infographic in different sizes here

ABTA Members can also use the following assets and posts below:

Download the social media assets

If you’re keen to get away later this year or to visit your friends and family abroad, make sure you check @ABTAtravel’s essential guide so you’re ready to have a fun and safe trip whilst travelling during the pandemic. Visit: www.abta.com/getreadyfortravel #ReadySteadyTravel

If you’re keen to get away later this year or to visit your friends and family abroad, make sure you check our essential guide so you’re prepared and ready to pick up your passport and go! Read @ABTAlovetravel’s essential guide to help you plan ahead and have a fun and safe trip whilst travelling during the pandemic. 
Visit: www.abta.com/getreadyfortravel #ReadySteadyTravel

Ready to travel?
Check out @ABTAlovetravel new essential guide to get ready to travel abroad this summer. It offers top tips on how to prepare before you go: [take tip wording from the first section of www.abta.com/getreadyfortravel] #ReadySteadyTravel

COVID-19: Your holiday questions answered

See: www.abta.com/covid19faq

As the pandemic continues to affect how and where we travel, the following Q&A will help answer any questions you have about future travel plans or a cancelled booking.

ABTA Members can share the FAQ page with the below suggested social media post:

As the pandemic continues to affect how and where we travel, we know that holidaymakers will have a range of questions about their forthcoming holidays and/or cancelled bookings. Check our FAQ for advice here abta.com/covid19faq #ReadySteadyTravel

Download the social media assets here

Government requirements for travel

See: abta.com/GovRequirementsForTravel

With the posts below ABTA Members can share these assets to your social channels to inform customers they need to check the requirements for returning to England, Scotland, Wales and Northern Ireland and FCDO travel advice for the country they are visiting.

If you would like to share this page more generally,

Download the social media assets


Proof of vaccination status  

Suggested social media post: 

Some destinations require visitors to show proof they have been fully vaccinated to be allowed to enter. We’ve explained how you can prove your vaccination status to travel overseas and also what you can do if you’re not. Find more detail on our COVID-19 FAQ: abta.com/covid19faq #ReadySteadyTravel

Download the social media assets


Booking with confidence tips

See: www.abta.com/bookwithconfidencetips

Some of your customers may need some further advice and guidance before they feel comfortable about booking a holiday this year. We advise you share our ten top booking tips video with them with these suggested social posts below.

Download the social media assets


Has the easing of international travel restrictions got you excited about going abroad? If you’re looking for travel inspiration and guidance, follow our top ten #BookWithConfidence tips including speaking to an ABTA Member for their expertise. #ReadySteadyTravel

Now international travel is reopening, you might be dreaming of your next chance to get away! If you’re unsure of what the current uncertainty around travel means for your plans, then get in touch with us. You can also follow these 10 top tips to #BookWithConfidence. #ReadySteadyTravel [Post with booking tips video]

International travel is reopening and we’re looking forward to helping you get ready to travel. If you’re thinking of booking a holiday with us, here are ten top tips to help you #BookWithConfidence. #ReadySteadyTravel [Post with booking tips video] 

Download video here

Or share it with this link: https://youtu.be/hQ7Cx6JogU8 

The benefits of booking a package holiday

See: www.abta.com/packageholidaybenefits

Our research suggests that people are more likely to book a package holiday now than before the pandemic, so you may be getting new enquiries from customers who are unfamiliar with the many great benefits of booking a package holiday. With this in mind, ABTA has developed a webpage and video to explain all the benefits of booking a package holiday. Below is the video and suggested social media posts.  

Planning a honeymoon, beach break, round-the-world trip, or a family villa holiday? When you book a package holiday, we do all the leg work for you and provide you with the expertise you need. Watch this short video on the benefits of booking a package holiday and read more at abta.com/packageholidaybenefits #ReadySteadyTravel

Package holidays are one of the most popular ways to book a holiday as they offer holidaymakers a number of benefits, highlighted in the video below – have a watch! Enquire with us today and we can advise on the best package for you. #ReadySteadyTravel https://youtu.be/yIadgfcpLpE 

Watch and share the video here: https://youtu.be/yIadgfcpLpE 

Destination inspiration videos

Members are welcome to download and use the suggested social media posts and videos to promote popular destinations on your social media channels.


Turkey is back on the menu and it’s the perfect destination for an autumn break! [emoji: flag of turkey, happy face, autumn leaves] Get ready for travel by visiting our #ReadySteadyTravel hub abta.com/readysteadytravel 

Are you ready for… Turkey? 

Enjoy the warm autumn weather in the balmy sea of Sedir Island  

Marvel at valleys and volcanic formations on a hot air balloon flight above Cappadocia  

Take a dip in the mineral-rich thermal waters of Pamukkale  

Watch one of the many traditional Turkish folk dances in Istanbul   

Get ready for travel by visiting our #ReadySteadyTravel hub abta.com/readysteadytravel 

Download the video here



Italy is welcoming fully vaccinated holidaymakers from the UK, quarantine-free! Do any of the experiences below interest you? For peace of mind, book with an ABTA Member and check ABTA’s tips to get ready to travel on www.abta.com/readysteadytravel 

Download the video here



Our top travel tips on #Portugal from an in-house expert: 
[yummy face emoji] Eat pastel de nata in Belem  
[surf emoji] Surf the waves in Ericeira 
[boat emoiji] Take a river cruise along the Douro 
[hiking boot emoji] Walk the trails in Geres 

Chat to an ABTA Member for expertise on booking a holiday. 


Download the video here

The Balearic Islands


Which Balearic Island will you pick? 

  • Mallorca 
  • Menorca 
  • Ibiza 
  • Formentera 

For advice on preparing for travel including government requirements and booking tips, visit: abta.com/readysteadytravel 



Spain’s Balearic Islands have been our favourite overseas holiday destination for decades with great beaches, towns, nightlife and food with sun and good temperatures, all at good prices. The islands are on the #greenlist so check our #ReadySteadyTravel hub for advice on travel. Visit: abta.com/readysteadytravel 

Download the video here


Greek Islands

Take a break on a holiday to Greece. The beautiful Islands of Rhodes, Kos, Zakynthos, Crete and Corfu are welcoming Brits back – check ABTA’s #ReadySteadyTravel information hub for advice on travel this summer.

Download the video here




With 6,000 years of history and some of the best diving in the world, Malta is a great destination to soak up some culture as well as in its blue waters. Check the latest travel advice and entry requirements in full @FCDOtravelGovUK and to help you get ready for travel, visit: http://abta.com/readysteadytravel #ReadySteadyTravel 

Download the video here

#ReadySteadyTravel - campaign logos and email signatures

Members are welcome to use the #ReadySteadyTravel campaign logo on your marketing assets and digital channels.

Download the assets here

You can also download a version to use in your email signature – don't forget to embed a link to www.abta.com/readysteadytravel 

Download email signature