#ReadySteadyTravel: Marketing toolkit

With the return of foreign holidays from 17 May, ABTA has created a hub of essential information and advice to help holidaymakers get ready for travel during coronavirus at abta.com/readysteadytravel. This hub is the first phase of ABTA’s new #ReadySteadyTravel campaign which will provide holidaymakers with the support and guidance they need to book and travel with confidence this year. ABTA will be promoting the new campaign and the new advice pages on its social media channels.

See the dropdown menus below to download assets for each of the following pages.

Travelling during a pandemic hub www.abta.com/readysteadytravel 
Get ready for travel: your essential guide www.abta.com/getreadyfortravel
COVID-19: Your holiday questions answered www.abta.com/covid19faq
Top tips for booking with confidence this year www.abta.com/bookwithconfidencetips
Government requirements for travel www.abta.com/govrequirementsfortravel
Top benefits of booking a package holiday www.abta.com/packageholidaybenefits

We want ABTA Members to feel ready and able to inform and reassure customers about travelling abroad during these uncertain times. Within this marketing toolkit, we have created suggested social media posts and assets to help Members share the above advice and web pages with their customers. 
 
We also advise Members to ensure you’re following ABTA’s consumer social media channels so you can easily share, like or engage with the content.

Consumer competition - #MakeMoreMemories
ABTA is running a consumer competition to inspire holidaymakers and remind them of their fond travel memories. We're giving bonus points to entries who tag ABTA Members into their posts on social media to enter the competition. Find out more about the competition here: abta.com/makemorememories.

If you would like to encourage your customers to take part, you are welcome to use the suggested social media posts and assets in the dropdown option below.

Travelling during coronavirus hub

See: www.abta.com/readysteadytravel 

ABTA’s ‘Travelling during Coronavirus’ hub has lots of useful information to help your customers prepare to go away this year. ABTA has designed an asset and drafted a suggested social media post for Members to direct people to the hub. Members can also link to the hub from other digital marketing channels such as website and email newsletters too.

Download the social media assets
 
Twitter
.@ABTAtravel’s new advice hub ‘Travelling during Coronavirus’  will help customers get ready for their long-awaited overseas holidays and reunions with loved ones abroad. Check the information at: abta.com/ReadySteadyTravel #ReadySteadyTravel

Facebook/Instagram
Planning to travel with your loved ones abroad this year? @ABTAlovetravel has useful information to help you plan and book a holiday. The information includes:
(tick) a checklist of things to do before they go away. 
(tick) highlights how travelling abroad during the pandemic may be different than it was before. 
(tick) clarifies the Government’s requirements for travelling too. 
Check the information at abta.com/ReadySteadyTravel
#ReadySteadyTravel
 

Email signature

You can also download a version to use in your email signature – don't forget to embed a link to www.abta.com/readysteadytravel 

Download email signature

Get ready for travel: your essential guide

See: www.abta.com/getreadyfortravel

Get ready for travel: your essential guide provides holidaymakers with a vital checklist of things to do before they go away as well as highlighting how travelling abroad during the pandemic may be different than it was before. This includes new health and safety measures on the journey and in-destination, such as enhanced cleaning procedures, the use of protective screens, wearing a face covering, practising social distancing, and using apps to store tickets and boarding passes

ABTA has created an infographic to quickly explain to customers what they need to be aware of before travelling abroad and what they need to plan for.

Download the infographic in different sizes here

ABTA Members can also use the following assets and posts below:

Download the social media assets

Twitter:
If you’re keen to get away later this year or to visit your friends and family abroad, make sure you check @ABTAtravel’s essential guide so you’re ready to have a fun and safe trip whilst travelling during the pandemic. Visit: www.abta.com/getreadyfortravel #ReadySteadyTravel

Facebook:
If you’re keen to get away later this year or to visit your friends and family abroad, make sure you check our essential guide so you’re prepared and ready to pick up your passport and go! Read @ABTAlovetravel’s essential guide to help you plan ahead and have a fun and safe trip whilst travelling during the pandemic. 
Visit: www.abta.com/getreadyfortravel #ReadySteadyTravel

Instagram:
Ready to travel?
Check out @ABTAlovetravel new essential guide to get ready to travel abroad this summer. It offers top tips on how to prepare before you go: [take tip wording from the first section of www.abta.com/getreadyfortravel] #ReadySteadyTravel
 

COVID-19: Your holiday questions answered

See: www.abta.com/covid19faq

As the pandemic continues to affect how and where we travel, the following Q&A will help answer any questions you have about future travel plans or a cancelled booking.

ABTA Members can share the FAQ page with the below suggested social media posts:

How does the traffic light system work? How do I get a test for my holiday? Do I get more protection with a package? Find these answers and more on our #COVID19 FAQ: abta.com/covid19faq  #ReadySteadyTravel
 

As the pandemic continues to affect how and where we travel, we know that holidaymakers will have a range of questions about their forthcoming holidays and/or cancelled bookings. Check our FAQ for advice here abta.com/covid19faq #ReadySteadyTravel

Download the social media assets here

Booking with confidence tips

See: www.abta.com/bookwithconfidencetips

Some of your customers may need some further advice and guidance before they feel comfortable about booking a holiday this year. We advise you share our ten top booking tips video with them with these suggested social posts below.

Download the social media assets

Twitter/Facebook
Now international travel is reopening, you might be dreaming of your next chance to get away! If you’re unsure of what the current uncertainty around travel means for your plans, then get in touch with us. You can also follow these 10 top tips to #BookWithConfidence. #ReadySteadyTravel [Post with booking tips video]

International travel is reopening and we’re looking forward to helping you get ready to travel. If you’re thinking of booking a holiday with us, here are ten top tips to help you #BookWithConfidence. #ReadySteadyTravel [Post with booking tips video] 

Download video here

Or share it with this link: https://youtu.be/hQ7Cx6JogU8 
 

Government requirements for travel

See: abta.com/GovRequirementsForTravel

With the posts below ABTA Members can share these assets to your social channels to inform customers they need to check the requirements for returning to England, Scotland, Wales and Northern Ireland and FCDO travel advice for the country they are visiting. 

Download the social media assets

Download the traffic light system infographics 
Travel to Portugal - what you need to know


Twitter
If you’re planning an overseas trip, make sure you check the Government’s requirements for travel and foreign travel advice. @ABTAtravel has highlighted what you need to know before you travel. www.abta.com/govrequirementsfortravel #ReadySteadyTravel

Confused about what the government requirements are for travel right now? Check out @ABTAtravel’s advice on the things you need to know and prepare for to go on holiday. Visit: abta.com/readysteadytravel #ReadySteadyTravel

Facebook
If you’re planning an overseas trip, visit friends and family or go on a foreign business trip make sure you check:
•    Government requirements for international travel for travellers from England, Scotland, Northern Ireland and Wales.
•    @Foreign, Commonwealth & Development Office (FCDO) travel advice for the destination you are planning to visit.
ABTA has highlighted what you need to know before you travel. www.abta.com/govrequirementsfortravel #ReadySteadyTravel

Instagram
Are you ready to travel abroad? Make sure you check and follow the Government’s requirements for international travel from the UK and the Foreign, Commonwealth & Development Office travel advice for the country you’d like to visit. ABTA has highlighted what you need to know before you travel here: www.abta.com/govrulesfortravel #ReadySteadyTravel
 

Testing requirements for travel to Green list destinations
We have created an asset to help explain the testing requirements UK holidaymakers for green list destinations. 

Share the asset with the social media post below:

Planning to travel to a #greenlist destination but unsure of the testing requirements? We’ve explained more below. For more guidance on travelling during #coronavirus, visit: http://abta.com/readysteadytravel #ReadySteadyTravel | #TTOT

Download the asset here

The benefits of booking a package holiday

See: www.abta.com/packageholidaybenefits

Our research suggests that people are more likely to book a package holiday now than before the pandemic, so you may be getting new enquiries from customers who are unfamiliar with the many great benefits of booking a package holiday. With this in mind, ABTA has developed a webpage and video to explain all the benefits of booking a package holiday. Below is the video and suggested social media posts.  

Twitter/Facebook
Planning a honeymoon, beach break, round-the-world trip, or a family villa holiday? When you book a package holiday, we do all the leg work for you and provide you with the expertise you need. Watch this short video on the benefits of booking a package holiday and read more at abta.com/packageholidaybenefits #ReadySteadyTravel

Package holidays are one of the most popular ways to book a holiday as they offer holidaymakers a number of benefits, highlighted in the video below – have a watch! Enquire with us today and we can advise on the best package for you. #ReadySteadyTravel https://youtu.be/yIadgfcpLpE 

Watch and share the video here: https://youtu.be/yIadgfcpLpE 

Destination inspiration videos

As and when countries are added to the Government’s green list, ABTA’s marketing team aims to share top tips videos to inspire customers. Members are welcome to download and use the videos about selected destinations and suggested social media posts below.

Portugal

Our top travel tips on #Portugal from an in-house expert: 
[yummy face emoji] Eat pastel de nata in Belem  
[surf emoji] Surf the waves in Ericeira 
[boat emoiji] Take a river cruise along the Douro 
[hiking boot emoji] Walk the trails in Geres 

Chat to an ABTA Member for expertise on booking a holiday. 

#ReadySteadyTravel

Download the video here
 

#ReadySteadyTravel - campaign logos

Members are welcome to use the #ReadySteadyTravel campaign logo on your marketing assets and digital channels.

Download the assets here

#MakeMoreMemories - competition

See more:  abta.com/makemorememories.

Get your customers involved in something fun and get them thinking about making future holiday memories with you again. Why not send this competition out to your customers in your newsletters or on social media and encourage them to tag your social media accounts for two extra bonus points. 

All they have to answer is what holiday memory would you like to relive and book again? and then enter by following the entry requirements explained on the Make More Memories competiton page above.

Download the social media assets here

Share the competition on social media with this suggested social media post:

Have a travel memory you’d love to relive? 😍 Enter ABTA's #competition to #Win Apple Airpods Pro.
- Share a memory & photo  
- Tag @ABTAtravel
- Use #MakeMoreMemories
- Get 2x bonus points for tagging us - an ABTA Member
See T&Cs here: abta.com/makemorememories