#BePartOfTravel - Marketing toolkit

We’ve developed some new social media assets designed to spread the word that the travel industry is a great place to work.

Among other messages, they cover the excitement of working in the industry, the need for more travel experts, that wages are going up, and friendliness of what is very much a ‘people’ sector.

If you’re currently searching for staff, and are looking to refresh what you’re saying online, you can download ABTA’s assets below to use in your campaign.

This also gives you the opportunity to show to new recruits that you’re Members of ABTA – a brand which is extremely well regarded by the general public.

We have created a couple of design options for ABTA Members to download, which either do or don't include abta.com/careersintravel, the latter for if you’d prefer to signpost people to your own recruitment web pages instead.  

Careers in travel social media assets

Share our #BePartOfTravel campaign video

The video features testimonials from ABTA member travel agents and tour operators explaining why they work in the industry, and the various reasons it should be considered as a career path by graduates and career changers. The opportunities to travel, culture and career development are among the top reasons people highlight as why to join the sector.  

Suggested social media posts:

Post 1

?Passionate about travel? This #NationalCareersWeek, why not consider a career in the sector?

It's a fun, exciting and versatile industry where you can work with fantastic people, see the ? and make people's dreams come true. There are so many ways to #BePartOfTravel! 


Post 2

Looking for a career change? Hear from travel industry professionals on what it’s like to work in travel – it’s fun, with lots of opportunities to travel and develop your career. It’s a sector where you can make holiday dreams come true! Find out more at www.abta.com/careersintravel  

#BePartOfTravel #NationalCareersWeek #NCW2023 


Please share the Youtube link https://youtu.be/kNKTaFoULaQ

Or if you would like the original file in 16:9 (rectangle) or 1:1 (square) formats, please email either engagement@abta.co.uk or marketing@abta.co.uk 


To download the shorter 15 second videos, click here:

Annika - Not Just Travel

Chris - Sunvil

Giles - Cosmos

James - Intrepid Travel

Vicky - Luxury Holidays and Honeymoons