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Today’s over 50s are wealthier than in previous generations and are a market that shouldn’t be ignored. Ahead of our third annual ‘Over 50s Holiday Market’ conference, we look at five key principles to consider when selling to this lucrative market.
ABTA is bringing together travel companies, destinations and a select group of journalists for a launch event of our Travel Trends 2019 report. The evening networking event will take place at the exclusive Conrad London St James Hotel on 26 November.
Develop your understanding of what information you need to communicate with customers and how best to do so at all stages of the holiday cycle. ABTA’s practical seminar offers expert guidance from the Foreign and Commonwealth Office, NaTHNaC, legal experts and industry colleagues.
With the new professional standards for the travel consultant agreed and the End Point Assessor for the industry confirmed, now is the perfect time for travel businesses large and small to begin or evaluate their apprenticeship strategies.