Today’s over 50s are typically wealthier than their counterparts in previous generations. They may have already retired and often have bigger budgets to explore the world. “It has never been as cheap or as easy to travel as it is now” says Sara Grady, Head of Tourism at GlobalData “and this is something that can be leveraged when reaching out to an older consumer.”
Understanding how to reach the over 50s and how to adapt your product will increase your engagement with this lucrative market.
Don’t forget these key principles when selling to the over 50s:
Whether you already have a large over 50s base and want to hear about new and innovative ways to connect with your customers, or you would like to hear how to increase your reach and engagement with the over 50s market, don’t miss ABTA’s third annual Over 50s Holiday Market conference on 29 November in London.
For more information and to register, click here.