The November issue of ABTA Magazine, the first in a new interactive digital format, is out now. Since (the first) lockdown began and offices shut, we have been dropping our print edition, leaving us with a digital version that doesn’t quite bring our editorial to life. So, we’ve gone back to the drawing board with our digital edition. This new technology allows us to create something that combines the best of print with the best of online – that is, a sleek and minimalist design with interactivity and functionality. We are now able to utilise copy, images, video, audio and animations within the frame of individual issues, allowing us to present information in an easy-to-read, enjoyable and quite unique way.
In this issue, we detail the urgent demands from the Save Future Travel Coalition, plus bring together all the latest news and analysis from ABTA and the wider industry. While it’s hard to stay positive at this moment in time, we are taking this opportunity to look ahead to the new year when, if lockdown has been successful and testing has been properly rolled out, pent-up demand may finally translate into much-needed revenue. We consider the various elements that are coming together, albeit slowly, across the industry, from aviation to escorted touring, cruise to golf and look at what that means for the all-important peaks.
We’d love to hear your thoughts on the new-look issue, so get in touch with us at firstname.lastname@example.org. We hope you enjoy reading – and keep safe.