Earlier this week, against some very worthy competition, ABTA was awarded the coveted “Travel Brand of the Year” at the Travel Marketing Awards. This is not just a tribute to the Association but to all ABTA members, and the high quality, good value travel services you provide. 
 
Positive associations with the ABTA brand have grown over our more than 70-year history, but we are not complacent and are always looking for ways to maintain and build on this hard-earned good reputation. Part of the way we continue to raise brand awareness is through innovative, ambitious, and exciting publicity campaigns encouraging customers to book with an ABTA member. 
 
I cannot stress strongly enough that a strong ABTA brand is not just something for us all to be proud of, it is also highly beneficial for your business helping to generate and retain business. So please take time to look at how you can make the ABTA logo work for you. We have lots of materials and brand assets available in the MemberZone on abta.com, to help showcase your ABTA membership, including the “Proud to be an ABTA member” asset, which I’m really pleased to see members are already using to promote themselves.
 
All of the materials are available in the brand toolkit here.
 

Mark Tanzer, Chief Executive