We’ve continued to support our members through our flagship ‘Travel with Confidence’ marketing campaign, encouraging people to book with an ABTA member. This week, we’re making a series of new videos available to support members’ own marketing and social media campaigns.

The videos show ABTA member customers sharing their reasons why they book their holidays through an ABTA member. They shine a light on reasons why ABTA members remain trusted and allow customers to book with confidence, from ‘peace of mind’ to ‘reassurance’ and ‘flexibility’. Overall, they provide fantastic words of encouragement to those who haven’t booked a holiday through an ABTA member before.  

Take a look at our ‘Travel with confidence’ videos in the Member Zone and please feel free to share them across your social media channels or however you see fit. They are helpful for all members, but particularly for those whose marketing budgets may be small and would benefit from some free content to provide added variety to their existing customer marketing.

The ABTA brand remains very powerful among consumers, so don’t forget to use the ABTA logo in your marketing too.

Mark Tanzer, Chief Executive