A frequent theme in my blogs is the strength of the ABTA brand. Consumers typically associate it with positives such as ‘confidence’, ‘reassurance’ and ‘expertise’, driving them to want to book with ABTA members.

Once established, powerful and trusted brands can grow and appeal to consumers in new areas.

That’s one of the reasons why I’m pleased that ABTA members are able to offer added value to their customers, and earn commission for their business, with ABTA Travel Insurance and ABTA Travel Money. Both are easy-to-adopt services for members who don’t currently offer their customers insurance or foreign exchange, but would like to do so and bring a new revenue stream.

ABTA Travel Insurance has a number of features which help customers travel with confidence, including a number of benefits as standard which other insurance providers may charge extra for. 

You can promote ABTA Travel Insurance online or in-store and, as a result, you could earn 15% commission on every policy you introduce when you become an Introducer Appointed Representative. 

ABTA Travel Money has over 60 different currencies available at competitive online rates and commission free. Customers who order online can either have it delivered to their home address or click and collect from over 200 locations across the UK.

If you wish to offer this service as an ABTA member, it’s easy to set up. You’ll receive marketing assets to support your promotion of Travel Money to customers, and you’ll gain a share of any commission.

Both products are designed to appeal to those consumers who value the ABTA brand and booking with an ABTA member.  You can read more here about promoting ABTA Travel Insurance and ABTA Travel Money, or contact my colleague Ian Hall for more information. 

Mark Tanzer, Chief Executive