15 Jan

ABTA launches ABTA Earlybird campaign

We know this is an incredibly important time for many of our Members, which is why this time last year we launched our Earlybird marketing campaign, aimed at encouraging the public to book their holiday early in order to secure the best prices and availability.

Today the ABTA Earlybird campaign is back for a second year running and we’d encourage all Members to get involved by tweeting their deals using #ABTAearlybird. Member offers and deals using the hashtag will appear on our Earlybird hub, which we will be promoting on the radio and with online adverts, so it’s a great way for you to reach potential customers for free.

We’ve put together a list detailing the benefits of booking early, such as wider choice, free child places and the great deals on offer, which you may also wish to share with your customers. We’ve also prepared marketing tools to use on your digital channels including a short video and snippet. Next Monday listen out for our upbeat and inspirational advert on Heart FM, which will reach over three million listeners around the country promoting the campaign. So get involved, get tweeting and get your customers booking early!

Mark Tanzer, Chief Executive

See also our press releases:

Early bookings boom as a third of summer holidays sell according to ABTA

ABTA Earlybird campaign launches for the second year