14 Jan

ABTA Earlybird campaign launches for the second year

Earlybird encourages holidaymakers to ‘Travel with confidence’

This Thursday (15 January) ABTA will launch its Earlybird marketing campaign encouraging holidaymakers to book their holidays early with an ABTA Member. This is the second year ABTA will run the campaign which reached millions of consumers during the peak booking period of 2014. 

The campaign will again include a dedicated ‘Earlybird’ hub on ABTA.com, with a Twitter feed offering tips and deals from ABTA Members and advice on booking early. ABTA Members can take part in the campaign by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.

ABTA has created marketing materials for Members to share on their digital channels including an early booking short video and snippet.

From Monday 20 January, the campaign will receive additional support from a four day nationwide radio advertising campaign on Heart FM that will encourage holidaymakers to book their breaks early with an ABTA Member. The adverts will also carry ABTA’s new ‘Travel with confidence’ strapline. These adverts will be heard by over three million people across the entire Heart FM network and online. The Earlybird hub will also be promoted via Twitter, Facebook and Google AdWords.

ABTA Earlybird supports the launch of ABTA’s ‘Travel with confidence’ print advertising campaign, which has been appearing in national titles since the 28 December 2014.

Mark Tanzer, ABTA Chief Executive said: “Our Earlybird campaign and messages proved popular with Members in 2014 and so we are delighted to be running it again. With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year. We hope that Members will get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA Membership offers.”

For more information visit www.abta.com/earlybird

See also: Early bookings boom as a third of summer holidays sell according to ABTA