ABTA Webinar: Consumer Sentiment Towards Travel

    16 September 2020
  • Venue:
    Zoom Webinar
  • View agenda
  • View Upcoming Events
past event

Event details

This webinar is available to view on demand.

ABTA Members and Partners 
can access this free of charge on the Member zone.

Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during this crucial time.

About this webinar

ABTA’s second Consumer Sentiment Towards Travel webinar will provide updated insights into consumer attitudes towards travel brands and services in a world with COVID-19. With travel gradually reopening and changing government advice, we will look at what recent consumer sentiment surveys and customer booking data shows.
Explore why and where people want to travel, and traveller demographics to adapt your communications accordingly. Take a look at consumer spending habits and what current booking and airline data shows us about consumer’s intent to travel for leisure in the immediate future.
Hear expert views on consumer sentiment in an ever-changing world and get your questions answered live during dedicated Q&A time.


  • Global – the latest survey results of consumer sentiment towards COVID-19 and travel
  • Deloitte – consumer spending data
  • Sabre – what the latest booking and airline data tells us
  • Adapting your message to meet holidaymakers’ new needs and expectations 


This webinar will be moderated by ABTA.

  • Sarah Wordsworth, Senior Commercial Insight Executive, Global, The Media & Entertainment Group
  • Charlotte Baikie, Head of Account Management UK & Ireland, Sabre
  • Niclas Lundquist, Sales Manager UK & Ireland, Sabre
  • Alistair Pritchard, Partner, Deloitte
  • Ailsa Mackenzie, Head of Strategy, Global, The Media & Entertainment Group



Deloitte is an industry leader in the travel and aviation sector with a dedicated team offering a range of integrated services from financial, risk advisory, taxation, accounting and consultancy advice to help clients evaluate complex issues, develop fresh approaches to problems and implement practical solutions. Deloitte is led by a purpose: to make an impact that matters. We bring world-class capabilities and high-quality services to our clients. With our unrivalled knowledge of the industry and the business challenges facing companies, we are able to bring together experts to help clients solve their most complex problems. We work with most of the world’s leading companies in the sector with a focus on providing outstanding service, maximising value for our clients and enabling them to make informed decisions. www.deloitte.co.uk/THS

Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.  Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007. www.global.com


Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Sabre’s European headquarter is in Richmond, London, UK. For more information visit www.sabre.com


Webinar partner


Traditional enterprise software is clunky, expensive and not focused on how you can wow your customers with the ultimate service and experience. At Freshworks, we believe that you deserve better- providing customer-for-life software that’s modern, mobile and affordable- enabling you to deliver wow moments to customers all over the world. We work with industry leaders to streamline customer conversations, automate repetitive work and save time- ensuring that teams can collaborate to deliver world class customer engagement.


ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

I want more information about this event

Contact us for more information about this event.
Signup for Event updates