Adventure Travel Conference

    18 April 2024
  • Venue:
    Central London
  • View agenda
  • Book online

Event details

ABTA’s Adventure Travel Conference will look at the trends and challenges associated with one of the fastest growing sectors in the travel industry.

Attend to hear the latest destination, traveller and product trends and stay one step ahead of your competitors. Learn how the travel industry can work together to sustainably safeguard and develop destinations and local communities. Discuss how to mitigate your business against specific risks facing the adventure travel sector including over-tourism, global political and economic risks and safety during adventure experiences.

About the event

The growth in experiential and adventure travel is not slowing down. Customers continue to request more experience-led and immersive travel experiences, and an increase in consumer awareness around sustainability and responsible tourism has led to the demand for more meaningful travel experiences. They are seeking experiences that resonate with them on a personal level and to connect with local cultures in destination.  

Travel companies must ensure that they are continuously innovating their product offering and marketing strategies to meet this demand alongside other key emerging adventure trends including health and wellbeing activities, solo travel and cruise expeditions.

Learn how to effectively tailor your branding, marketing and sales to understand, inspire and connect with adventure travellers and the growing demand for experiential travel.


  • Understanding the global adventure traveller and adventure travel market
  • Insights into the UK adventure travel landscape
  • A focus on sustainability in adventure travel
  • Adventure travel trends; solo, expedition, inclusive and family 
  • Connecting your brand with the traveller
  • Agent’s insight into selling the adventure dream
  • Product innovation in adventure travel
  • Managing and mitigating the risks involved with adventure travel
  • Insights and predictions into future trends in adventure travel


Moderator: Brian Young, Managing Director, G Adventures

With over 30 years of experience, Brian Young’s career in the travel sector has taken him from a bright-eyed 19 year old club rep, working for Club 18-30 to Managing Director of G Adventures across the EMEA region.
Young joined the global adventure operator in March 2015, drawn to its unique approach to purpose-driven travel, diverse styles of travel and product and ambitious company growth strategy. 
With innovation at the forefront of G Adventures, Young’s own entrepreneurial background as the founder of On Holiday Group and Holiday Taxis has equipped him to lead his team of over 80 office staff, continuing to challenge the industry, set trends and cement G Adventures the leader in adventure travel.
Passionate about travel changing the lives of people in the destinations travellers visit, Brian has visited a number of G Adventures community tourism projects, including the Salaam Balaak Trust city tour in Delhi and the Hagi Homestay in Japan, where he saw first hand the impact travel can have on local people. 
A keen hiker, and always ready to take on a challenge, Brian summited Mount Kilimanjaro in 2019, helping to raise much-needed funds which were allocated to supporting communities through the pandemic. During lockdown, Brian has been stretching his legs on Box Hill in Surrey with his dogs Poppy and Buster. 

  • Representative confirmed, Macs Adventure
  • Julia Bianco, Product and Operations Manager, Exodus Adventure Travels
  • James Lawrence, Co-founder and Director, Peregrine Risk Management
  • Joanna Reeve, Head of Partnerships, Intrepid Travel
  • Holly Tuppen, Communications and Project Manager, The Long Run
  • Patricia Carmona Redondo, Market Intelligence and Competitiveness Department Officer, UN World Travel Organisation (UNWTO)
  • Chris Roch, CEO, The Adventure People
  • Zina Bencheikh, Managing Director, Intrepid Travel

Benefits of attending

  • Gain a comprehensive understanding of who the adventure traveller is
  • Learn effective strategies to reach and connect with this unique demographic
  • Understand sustainable practices and what the customer expects
  • Stay informed about the fastest-growing destinations and product trends
  • Acquire valuable knowledge to tailor your offerings to meet evolving traveller preferences
  • Equip yourself with strategies to safeguard your business against potential risks and challenges specific to the adventure travel industry
  • Connect with a diverse community of professionals, including travel agents and tour operators

Who should attend?

The event is ideal for tour operators, travel agents and key industry partners such as airlines, train operators, hotels and tourist boards including:

  • Managing directors, executive directors and senior managers
  • Adventure travel specialist teams
  • Tour managers and group tour organisers
  • Marketing, product and sales teams
  • Customer services, operations and legal teams.

Event prices

ABTA Member/ABTA Partner* rate – £289 plus VAT 
Non-Member rate – £459 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.


Peregrine Risk Management are leaders and innovators in the world of Security Risk Management. The company has innovated and developed market leading, award-winning, risk management solutions. Peregrine has a long-standing list of domestic and international clients. Additionally, Peregrine's security and risk specialisation, is best in class and uniquely suited to the varied demands of the leisure and tourism sector.

Our Approach: A creative friendly, and industry relevant multi-skilled approach, that considers security as an integral part of both your safety and consumer success. Our aim is to exceed your expectations by implementing meticulous and inclusive security risk management strategies from the outset. Our expertise is taking care of your people so you can focus on ‘Creating The Moments That Make Life Richer’.

For information on how to promote your company at this event, please contact Sara Dolan on 07766 517 611 or email

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"Really insightful, feeling inspired to implement some of the topics discussed, particularly sustainability"
Fran Wilson
Saddle Skedaddle
"I found it very interesting and it has changed my perception on adventure travel."
Olivia Powling
ROL Cruise