Accessible Travel and Tourism

    22 February 2023
  • Venue:
    ABTA Ltd, 30 Park Street, London, SE1 9EQ
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Event details

ABTA’s Accessible Travel and Tourism seminar will provide guidance and insights into how you can ensure your business, services and products are accessible to all. Hear from speakers across the travel supply chain on how to embrace all customer needs, and enhance customer service and revenue by doing so.

About the event

According to the World Health Organisation (WHO), over 15% of the world’s population (an estimated 1.3 billion people) live with some form of disability. Are you effectively catering to this demographic and is accessibility incorporated into your travel company policies and products?

Whether physical disabilities, invisible disabilities, temporary illnesses, older age or those with partial sight loss or hearing difficulties, accessibility can mean different things to everyone. Attend this one day practical event and hear inspirational case studies and guidance on how to set and achieve accessibility standards as part of your on going responsible tourism strategy. 

Hear from experts on topics such as your legal responsibilities, tour design inspiration, providing clear information about the accessibility of your products, inclusive customer service and marketing accessible travel. Listen to inspirational case studies from travel businesses, hotels and other suppliers around how they have created exceptional accessible products and processes. 

Accessibility is not only about individuals rights, but it is also a business opportunity for destinations and companies to embrace all visitors and enhance their revenues. Learn how to incorporate inclusivity into your business and product offering in order to broaden your target markets. 

Moderated by ABTA this event will also provide an update on guidance available to the industry including ABTA’s accessible tourism training.  


  • The accessible travel market: the scope, value and business case for inclusive travel and meeting changing needs
  • Panel discussion: catering to different accessibility requirements with insights from those with a lived experience
  • Digital accessibility: providing clear information across your marketing and website
  • Communicating with your customers
  • Making transport accessible including rail and air travel
  • Accessibility requirements within accommodation
  • Building accessibility into different types of holiday including river cruise, ocean cruising and touring
  • A series of roundtable discussions focusing on communicating with customers, your legal responsibilities and neurodiversity. 


Moderator: Susan Deer, Director of Industry Relations, ABTA

After a varied career in the industry ranging from hotel reservations to business travel, tour operations and travel law, Susan joined ABTA as a solicitor in 2016 and was subsequently appointed Director in 2019. She leads the Destinations and Sustainability teams in ABTA’s work on sustainable tourism, health, safety and security, operations and crisis management. Susan engages with destination and UK governments, tourist boards, trade associations and other stakeholders on behalf of Members in relation to travel industry matters.   

  • Ross Calladine, Head of Business Support, VisitEngland and Government-appointed Disability and Access Ambassador, Tourism
  • Angus Drummond, CEO, Limitless Travel 
  • Nic Lander, Director, Willy Wonka Travel 
  • Chris Heywood, Consular Social Work Adviser (Mental Health), Foreign, Commonwealth and Development Office (FCDO)
  • Marina Snellenberg, PRM & Accessibility Manager, TUI Group
  • Simon King, Co-Director, Inside Japan Tours 
  • Sam Peplow, Manager, Accessibility Services, Carnival UK
  • Alison Smith, General Manager, Mobility At Sea
  • Jason Burnett, Technical Director, Intertek Cristal
  • Carol Rose, Senior Sustainability Manager, ABTA

Additional speakers will be announced shortly.

Benefits of attending

  • Understand the breadth of customers who benefit from accessible tourism
  • Understand how different accessibility needs can be catered for by listening to a panel of different disability and accessibility specialists 
  • Learn how to demonstrate the business case and mainstream accessibility within your organisation
  • Ensure the products and services you offer are accessible to all, from the first contact to the post-trip review
  • Learn from case studies from other companies offering accessible travel products and get inspiration on how to incorporate quality and design with accessible travel products

Who should attend?

The event is ideal for anyone working in the travel industry including large, medium and small firms in travel and tourism. 

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsorship

Event partners

Founded in 2003 in the UK, Intertek Cristal and Intertek Checkpoint are trusted partners to major hotels and tour operators around the world providing a unique range of assurance solutions to the industry. Through its Cristal Standard Solutions and Checkpoint branded audit and software solutions, Intertek  enables hoteliers, restauranteurs and tour operators to meet the highest industry-specific health & safety and security standards. 
With global network of more than 3,000 auditors, Intertek provides the right set of tools and inspections, to provide total quality assurance to all its customers through 18 internationally recognized standards of excellence. 

Mobility at Sea provide an extensive range of mobility equipment and solutions to hire, for cruise-goers who need additional help with their mobility.
Servicing all major cruise lines from Southampton, Portsmouth, Tilbury and Dover, in line with Cruise Line policies and operational needs, we pride ourselves on opening new horizons for those who may otherwise consider a cruise off-limits and in some instances make standard cabins more accessible. 
Our unrivalled service is seen by our cruise partners as an integral part of the customer cruise experience. Working closely with Travel Agents we ensure that passengers with reduced capabilities truly benefit.

For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email

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