ABTA has launched an AI governance helpline where members can receive half an hour of free expert legal advice guiding them through the process of implementing AI in a compliant and responsible way.

Celebrating inspirational women from ABTA

ABTA’s latest research shows that around one in eight people (12%) are taking inspiration from TV shows and films when planning their next trip, which rises to over one in five (22%) Gen Zers.

Neil Swanson, TUI UK&I Managing Director, has been appointed to the ABTA Board of Directors, with his term on the board commencing in February 2025.

ABTA is running a survey to gather the views and insights of members on business rates reform, to inform its engagement with Government.

Read ABTA's statement.

ABTA is supporting members during the peak booking period through a multi-channel marketing campaign and PR drive.

Ahead of Sunshine Saturday (4 January 2025), one of the busiest days for travel bookings in the year, ABTA has launched its annual ‘Destinations to Watch’ report.

Angie Hills, ABTA’s Head of Destinations, has been awarded an MBE in the King’s New Year 2025 Honours List.

Millions of people will be heading abroad over the Christmas and New Year period, 20 December to 2 January reveals ABTA – The Travel Association.

With Christmas fast approaching, ABTA’s latest data shows that 27% of people who are planning to go on holiday this winter are heading off on a Christmas market break.

ABTA is encouraging its members write to their MPs ahead of Small Business Saturday this weekend.