ABTA’s new campaign to help young holidaymakers stay safe abroad
ABTA – The Travel Association is running a new campaign providing tips and advice for young people to help them have a fun and safe holiday this summer.
The campaign is targeting those aged between 16 and 23 and provides practical safety tips across a range of different areas, including the importance of looking out for one another and taking care when on balconies.
As part of the campaign, ABTA has published new advice on its website, and is speaking to the audience directly through an Instagram story and by working with influencers, as well as sharing the tips through ABTA’s own social media channels. ABTA is also supporting the Foreign & Commonwealth Office on a national media story about holiday safety for young people.
Many of the campaign activities coincide with the end of school exams and are ahead of the peak summer holiday season, when younger people start to head off abroad, often for the first time without their parents.
In recent years, there have been a number of incidents and accidents involving young people, many of which have led to serious injuries and even fatalities. ABTA and its Members are keen to help young holidaymakers keep themselves safe while away, and have developed the campaign in the hope it will help young people avoid these types of tragic events.
ABTA Members and travel companies can support the campaign by directing their customers to the online advice at: abta.com/youngholidaymakers.
Nikki White, ABTA’s Director of Destinations and Sustainability said:
“For many young holidaymakers this will be the first summer they have travelled abroad with friends and while it’s important to have fun, there are a number of simple steps they can take to help them stay safe on holiday.
“Our campaign is speaking directly to these holidaymakers encouraging them to look out for one another and take care while they are away, such as being careful when on their balconies, this will help them have a great time and a memorable trip for all the right reasons.”
For further information, contact:
020 3117 0596 or email@example.com
Tom Sommerfelt, Senior Media Relations Executive, firstname.lastname@example.org or 020 3117 0531
Out of Hours: Contact the Duty Press Officer on 020 3693 0183.
Notes to editors
ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.
The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA has around 1,200 Members, with a combined annual UK turnover of £38 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.