ABTA – The Travel Association - has been voted as a ‘Business Superbrand’ for the eighth consecutive year in a poll of leading business brands.
The Business Superbrands league table is an annual barometer of the country’s strongest brands as chosen by marketing experts, business professionals and thousands of British consumers.
Each year independent research considers thousands of brands and ABTA’s demonstration of quality, reliability and distinction has meant that once again it has received Business Superbrand status.
Victoria Bacon, Head of Communications ABTA, said: “I am delighted that ABTA has once again been voted as a Business Superbrand. This recognition of ABTA’s enduring relevance and appeal among consumers is very important for our Members to help them grow their businesses. It also reinforces our commitment to ensuring ABTA maintains its position as the most recognised and respected association in the travel industry. Our own research shows that consumers recognise us for our high standards of expertise, reliability and fairness with an overall 74% brand awareness.”
A Superbrand is defined as having “established the finest reputation in its field. It offer customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”
More information can be found at www.superbrands.uk.com