Consumer Sentiment Towards Travel

As travel starts to open up, this 90-minute webinar provides the latest insights on consumer attitudes towards travel brands and services post-Covid 19. Explore how customer expectations have changed in response to the Coronavirus crisis and what it means for your travel business.

With some positive signals trickling in, hear the results from GlobalWebIndex’s latest research into how, where and why consumers want to travel, and understand traveller sentiment towards different tourism services.

Learn how tourism has fared in comparison to other industries with regards to customer satisfaction. Explore how travel businesses can adapt to ensure brand resilience and build trust and loyalty.

• The results from the recent UKCSI – the national barometer of customer satisfaction 
• Insights from GlobalWebIndex on traveller trends and priorities – how the story has changed and predictions for the next few months
• Steps travel companies can take to improve brand loyalty and build customer trust
• Adapting your consumer messaging and marketing to meet changing customer expectations 

This webinar will be moderated by ABTA.

• Joanna Causon, CEO, The Institute of Customer Service (ICS)
• Stuart Baker, Business Director Travel, Leisure, Hospitality & Services, GlobalWebIndex
• Julian Fisher, Director of Media Output, markettiers4dc
• George Hackett, Head of UK & I Sales, Freshdesk, Freshworks
• Dru Bryan, Managing Director, Gosh PR
• Shelly Beresford, Head of Brand and Marketing, ABTA

Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.

Gosh PR believes that tourism broadens horizons and deepens our understanding of the world.  As a communicator for large and small travel & tourism brands, we evolved from a specialist travel and tourism public relations agency into a marketing communications company. Our clients benefit from our expertise   on public relations, PR for SEO, social media management, content creation, influence relations and influencer marketing – we currently work with around 70 influencers a year and counting. Based in central London  and  founded  in  2005,  Gosh  PR  is  an  independently  owned,  boutique  agency,  providing  highly   responsive service through a closely-knit team that is small enough to be nimble but large enough to provide a wide range of in-house services.

Markettiers are the UK’s leading broadcast PR agency, with more than 20 years’ experience of producing market-leading, award-winning campaigns for anyone – from innovative start-ups to the world’s biggest brands. Our creative multimedia campaigns generate local, regional, national and international coverage on modern channels, such as live streaming, mobile and social media as well as traditional media, such as TV and radio. With offices and studios in London, Dubai, Brighton and Manchester, our media, PR and marketing campaigns are generating coverage every day for clients all over the world.

Contributor and webinar partner

Traditional enterprise software is clunky, expensive and not focused on how you can wow your customers with the ultimate service and experience. At Freshworks, we believe that you deserve better- providing customer-for-life software that’s modern, mobile and affordable- enabling you to deliver wow moments to customers all over the world. We work with industry leaders to streamline customer conversations, automate repetitive work and save time- ensuring that teams can collaborate to deliver world class customer engagement.

ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

_{*Must have a current ABTA Member/Partner number.}