The Corona Crisis has brought unprecedented challenges to communities all around the world. The travel and tourism sector has been particularly affected by the impact of the pandemic and it’s been especially difficult for the people whose livelihoods depend on tourism. So, the
TUI Care Foundation has launched a Corona relief programme to support local communities in holiday destinations during the COVID-19 pandemic.
The first stage of the programme was the ‘100 Helping Hands’ initiative which responded directly to the needs of communities by supporting local aid organisations in holiday destinations. It included assistance with hygiene training, home schooling and childcare as well as the distribution of emergency food parcels and healthcare items, such as masks, for disadvantaged families. The Foundation gave 500,000 euros to this scheme.
Local organizations which provided emergency aid in holiday regions during the Corona crisis participated in the 100 Helping Hands initiative.
International travel restrictions meant that the pandemic has been particularly hard for people whose livelihoods depend on tourism. In many countries, existing state aid and support systems have been overwhelmed by the impact of the pandemic and can no longer provide a cushion against social hardship.
Business communities are also facing crisis and are unable to offer support. So, it was more important than ever to help strengthen social commitment to overcome the Corona crisis and the role of NGO’s is crucial to this. On the ground, they knew the needs of the local communities and how they could be supported most effectively.
The TUI Care Foundation's Corona Relief programme had been made possible thanks to the support of TUI holiday makers and committed TUI employees around the world.