What factors do consumers consider a priority when deciding to book a holiday?

To help you position your business and guide your marketing efforts, reach your target audiences and ultimately get more sales, as part of this year’s Holiday Habits survey we asked a nationally representative sample of just over 2,000 UK adults what factors they consider most important when booking a holiday.

We’ve summarised what the bigger ‘booking deciders’ are to help with your marketing and general business planning. The data is segmented both by the total sample for mass market approaches and by six age groups and life stage for more targeted initiatives.