PDV Ltd

Our Approach

Travel decisions are shaped by factors such as budget, lifestyle, lifestage, and travel frequency. That’s why we start with data.

Our smart consumer data platform, everyone, provides a 360° view of 40M UK individuals and households. It’s built from fully permissioned data provided directly from the consumer. It contains 400+ variables covering family life, work life, daily purchases, hobbies, interests, holidays, travel, wealth, health, and attitudes.

Whether you’re looking to attract new bookers or retain loyal travellers, everyone provides the insight and targeting power you need to make it happen.

How we help travel brands

Find the right audience

We analyse your existing customers to identify the segments that matter most, from frequent flyers, luxury seekers, young families to budget explorers.

Understand what drives bookings

Our travel audience intelligence combines lifestyle, spending power, travel and booking preferences to reveal what motivates travellers at every stage of their journey.

Target smarter and personalise better

With everyone, you can reach travellers who look and act like your best customers via email, social media, direct mail, or digital.

Why Travel Brands Partner with PDV

We don’t just provide data; we help you understand who books, how they book, and what drives them. With everyone, you get the clarity to target precisely and personalise campaigns.

Partnering with us gives you the data advantage to gain deeper insight, stronger retention, and more efficient customer acquisition. We’ve worked with leading brands including Love Holidays, Just Go Holidays, and Sandals, turning travel behaviour and interest into measurable performance, from first enquiry to final booking.

Our Services

Consumer Data

Find your most profitable travellers by understanding who your best customers are and finding top lookalikes. everyone enables precise targeting by combining demographic, lifestyle, and travel data to reach the right audience through the right channels.

Lead Generation

Through our bespoke online and telephone surveys, we generate hand raisers from individuals actively planning trips or showing interest in your brand or service. All data is fully permissioned, and our processes have been ICO-audited, ensuring compliance and quality.

Insight and Analytics

Our Data Scientists create traveller profiles which reveal key demographics, booking behaviour, and travel attitudes. This insight powers segmentation, message refinement and channel selection to improve targeting, conversion and campaign ROI.

Marketing Strategy

We help you plan, test, and optimise your campaigns. Our robust ‘test and learn’ framework spans data, targeting, creative, copy and offers, to meet your goals. Post campaign, we run a full performance review to analyse results and insights, refining future strategies for continued improvement.

Our strategic approach aligns data insight with creative execution, ensuring every message resonates with your ideal travellers.

Campaign Management

Our Campaign Management team can co-ordinate and manage campaigns from start to finish.

We can work with your supply chain or provide access to our network of providers, offering economies of scale. From data selection to bespoke collection, designers to developers, printers to postal providers, call centres, email providers, analysts, digital enablers and more.

We build campaign timelines and project manage the activation ensuring your marketing campaign is delivered on time and within budget.

Visit our website to discover how PDV can help your brand find its next traveller.