This report draws on market information, news from ABTA Members and ABTA research, as we reflect on a challenging but successful year for the travel industry and look at the prospects for 2017.
What makes the travel industry so exciting is its dynamic nature; new destinations emerge and niche trends become mainstream, as travel companies evolve and innovate to meet the needs and desires of their customers. With that in mind, we’ve outlined some key trends for the year ahead which are likely to influence holiday habits in the next 12 months.
ABTA’s 12 ‘Destinations to watch’ for 2017 are also included in this report. We have identified a mix of destinations that are expected to capture the public’s imagination for a variety of reasons. It could be that the destination has suddenly become more easily accessible thanks to new routes, it is hosting a major event, featuring in a Hollywood blockbuster or, it could simply be that its time has come.