Travel Trends 2016

ABTA Travel Trends Report 2016 cover
ABTA's Travel Trends Report 2016

Looking for destination inspiration or to find out more about the trends in travel for 2016?

This report draws on market information, news from ABTA Members and ABTA research to reflect on the past year, and to look ahead at the prospects and trends for 2016.

2015 was an unprecedented extraordinary year for the travel industry. It saw positive signs of growth and a strong summer season but was also dominated by global events, many of which had a direct impact on the travel industry, with a number of the UK’s favourite holiday destinations affected by terrorist incidents and economic unrest. The holiday market was up overall in 2015, as the travel industry continued a steady return to growth following the credit crunch and worldwide economic crisis. The combined turnover of ABTA’s Membership increased to £32.07 billion for the 2014/15 financial year which ended on 30 June 2015.