This report draws on market information, news from ABTA Members and ABTA research to reflect on the past year, and to look ahead at the prospects and trends for 2015.
2014 saw a mixed picture from a consumer confidence and sales perspective. The year began with a buoyant traditional peak booking season from January to March with ABTA Members reporting high consumer confidence and strong early season sales. During the year, that confidence softened with a warm, dry summer likely to have had an impact on the ‘lates’ market. Notwithstanding the late softening, ABTA’s Members’ turnover held steady at £31.5 billion for the 2013/14 financial year, which ended on 30th June 2014.