Travel Trends 2014

ABTA Travel Trends Report 2014 cover
ABTA's Travel Trends Report 2014

Looking for destination inspiration or to find out more about the trends in travel for 2015?

This report draws on market information, news from ABTA Members and ABTA research to reflect on the past year, and to look ahead at the prospects and trends for 2014.

Challenging market conditions continued in 2013, with increases to the cost of living in the UK, economic uncertainty in the Eurozone and political unrest in some popular holiday destinations. Despite this 80% of British consumers continued to holiday, which is on a par with 2012. ABTA Members reported a very strong start to 2013, with bookings perhaps being driven by the cold winter of 2012/13. The impact of the weather was certainly felt later in the year with a significant fall in the lates market in July and August when the UK experienced a heatwave.