About this report: Celebrating the diversity of travel

We’re pleased to harness ABTA’s expertise and insight to bring you 10 Destinations to Watch for 2026. 

The report shines a light on places that may not immediately spring to mind, or may have been overlooked in favour of more well-known destinations.

Not only does this report offer diversity in terms of new places to explore, it also offers a rich mix of activities and experiences to enjoy whilst there, meeting the growing demand for experiential travel and the wish of many to indulge in hobbies whilst on holiday.

With 48% of people planning to explore a new country they’ve not been to before, and 54% open to discovering a new city or resort, there is inspiration for all in this report¹.

Graeme Buck, Director of Communications | ABTA

¹ABTA’s Holiday Habits Report 2025-26