ABTA Magazine – December 2021

ABTA Magazine
ABTA Magazine – December 2021

Covid cases and lockdowns are on the rise across Europe and beyond. But where travel is possible, people are doing it. Tour operators are warning agents that bookings for ski and sun destinations for this winter are already almost full, and research shows that the general public are putting their faith in travel agents more than ever. Let's take the opportunity to hold customers' hands through what could be another tricky winter.

In this issue, we review what we learnt from this year's World Travel Market (WTM) in London, where we met tourism ministers and destination representatives from all over the world. We go rock climbing in Malta to learn why it's becoming an adventure travel hub, and hear how Saint-Lucia plans to become a leader in ecotourism. Finally, we report on the latest findings from ABTA's travel trends conference.

Read online here