Small Business Saturday

Small business Saturday (2 December 2023) is a great opportunity for small travel companies to demonstrate to local politicians the contribution their businesses make to the community.

ABTA is encouraging travel businesses to get in touch with their MPs, councillors and representatives of the devolved administrations this week, and highlight the contribution their businesses make through employing local staff and generating income for the local economy. To help Members and the wider industry demonstrate their value, we have provided a template letter below, which can be edited and personalised, and social media posts to promote the sector. Businesses are encouraged to include data on the contribution to their constituency’s local economy, which can be found in ABTA’s value of travel data dashboard.

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Template social media posts

Not only do we give people their dream holidays – we also make an important contribution to the local economy in [insert constituency name]. @[insert MP name] come and find out what we’re doing to support local jobs and the community. #SmallBizSatUK

Things we love: sending people on holiday, being part the community and being a small travel business. This #SmallBizSatUK we’re celebrating the travel industry in [insert community] – which supports [insert number] jobs and contributes [insert data] to the local economy.

One of the things we’re most proud of is our people – our staff are so important to us and we’re pleased to be able to offer local employment. The international travel industry supports [insert jobs data] in [insert constituency name] @[insert name of MP] come and visit us to find out more #SmallBizSatUK