Virtual event

Virtual training: Digital Marketing for Travel

    28 September 2021
    10:00-15:45
  • Venue:
    Virtual training
  • View agenda
  • Book online

Event details

ABTA’s new training day will provide up to date guidance on digital marketing strategies including SEO, paid advertising, social media, email marketing and online content strategies for travel businesses of all sizes.

Attend this comprehensive online training to get practical guidance and insights from digital marketing experts on consumer behaviour. As online habits continue to change, and search engines evolve, marketing professionals must understand the complex customer journey. Ensure your digital strategies are still fit for purpose and be ready to take advantage of the pent up demand for travel. 

About the event

This training is ideal for travel marketers with an understanding of the different marketing channels, who are looking for practical guidance around social media, SEO, PPC and content marketing.

Learn how to do more with your spend by improving your digital content and maximising its effectiveness via PPC advertising. Understand how to optimise your website to improve the online experience for your customers via desktop and mobile.

Understand how social media can drive traffic to your website and how to integrate paid social into your wider digital marketing strategy. Discover the role of video and stories including top tips for creating video content and strategies for different budgets. 

Hear how you can create unique and engaging content across all your marketing channels including email. Take part in interactive sessions where you can take away top tips on how to get the best ROI no matter the size of your budget.

Learn how you can make the most out of your marketing auditing tools and get the most out of your data in order to track and measure your ROI.

Sessions

  • Online consumer habits, digital trends and innovations
  • The fundamentals of digital marketing strategies including SEO, PPC and content marketing
  • Content marketing strategies for different digital and social platforms
  • Paid search and getting the best ROI
  • Social media – PGC and UGC
  • Role of video and how to create unique, engaging and relevant content
  • Optimising your website
  • Email marketing strategies
  • Tracking and measuring your online impact

Speakers

  • Moderator: Andy Headington, CEO, Adido
  • Tom Crewe, Head of SEO, Adido
  • Ryan Haynes, Director, Haynes Marcoms
  • Komal Helyer, VP Marketing, Pure360
  • Josh King, Client Partner, UK Travel, Facebook
  • Giovanna Mendizabal Basabe, Global Manager, Paid Search, G Adventures
  • Carol Savage, Founder & CEO, Not In The Guidebooks
  • Stuart Baker, Director - Travel, Leisure & Professional Services, GWI
  • Jess Pitman, Marketing Manager, Discover Adventure
  • Bruce Martin, Managing Director, Social Media Consultant and Travel Specialist, Ginger Juice and Travel Gossip

Who should attend?

This training is ideal for travel marketers with an understanding of the different marketing channels, who are looking for practical guidance around social media, SEO, PPC and content marketing, including:

  • SEO and content specialists
  • Digital marketing and social media teams
  • Content marketing teams
  • Directors and senior managers from small businesses. 

Sponsorship

Adido are experts in the travel and tourism sector having worked with travel brands since 2003. The Adido team continually research all the latest news and information about travel & digital marketing to ensure our clients keep at the forefront of the industry. 

We're committed to inspiring commercially-focused companies to evolve their digital experiences, and to achieve more from their marketing spend. We challenge briefs, explore alternatives and offer candid advice; all with the aim of advancing digital performance for our clients. We look for the ‘why’ and establish the ‘so what’ when assessing performance. We push to deliver efficiencies, delivering sustainable profitable growth and proving value. We obsess over meaningful commercial metrics and are not sidetracked by vanity KPIs. 

We embrace technology and always objectively use data to inform decision making. This ensures our digital platforms and digital marketing campaigns achieve success. We hypothesise, test, learn and evolve in order to be proactive and progressive. By combining skills across design, development, digital marketing and analytics our team offers an informed, collaborative and honest approach to digital solutions, and thrive on partnerships with clients.

 

We provide the Travel industry with an all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We help our clients understand their audiences better, so they can increase sales, decrease churn and delight the consumer at every step in the life-cycle. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic automated campaigns. We work with over 1000 brands including Kuoni, Thomas Cook, Park Holidays, Woburn Safari Hotel and Visit Blackpool.

 

Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.
 

Haynes MarComs is a full service marcomms consultancy with over 60 years of experience within the team, supporting travel, tourism, hospitality and technology companies with strategic marcomms, PR, content and digital marketing. The team works closely with clients’ commercial goals to drive sales, lead generation and brand awareness. We focus on our clients’ target buyers and key stakeholders with the right messages and value proposition. Haynes MarComs takes a holistic approach to PR, aligning channel strategies with messaging, content and engagement to improve the value of results for a more efficient and productive go-to-market strategy.

For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.

Prices

ABTA Member/Partner: £125 plus VAT
Non Member: £175 plus VAT

View our booking terms and conditions here.

Discounts

  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

Non-Members are welcome to attend. For information about becoming a Member click here.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

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